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WPP PLC on Tuesday said that it has bought New Commercial Arts, a creative and customer experience agency. According to the London-based advertising and public relations firm, NCA will join Ogilvy’s global creative network. Ogilvy is a New York City-based advertising, marketing, and public relations agency. Both Ogilvy UK and NCA will come under the leadership of James Murphy, who founded the latter firm. Murphy will be chief executive officer of Ogilvy Group UK. ‘NCA is one of the UK’s most exciting new agencies with a great team, an impressive roster of clients and a track record of elevating beloved British brands. Its capabilities and client base make NCA highly complementary to Ogilvy; bringing together these two very successful agencies will drive growth both for our clients and our own UK business,’ said Chief Executive Officer Mark Read. Shares in WPP were trading 0.3% lower at 737.80 pence each in London on Tuesday afternoon. Copyright 2024 Alliance News Ltd. All Rights Reserved.
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