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Brave Bison Group PLC - London-based digital advertising and technology service provider - says it has agreed to acquire global sports and marketing company Engage Digital Partners Ltd for up to £10.6 million consideration. Deal comprises an initial £2.1 million enterprise value and £2.0 million equity consideration, as well as £6.5 million contingent consideration over three years subject to performance conditions. Executive Chair Oliver Green says: ‘Engage boast an enviable client roster...and deep expertise in sports media and digital content strategy. This combination comes at a time when rights holders and sports federations are looking to maximise their IP, boost fan engagement and really drive commercial performance using a more data driven approach.’ Brave Bison says second-half trading is in line with expectations, and it expects to meet current market forecasts for the full-year of approximately £3.6 million of adjusted earnings before interest and tax. Current stock price: closed down 3.5% at 2.10p on Monday in London. 12-month change: up 12% Copyright 2024 Alliance News Ltd. All Rights Reserved.
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