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everplay group PLC on Monday said its wholly-owned subsidiary StoryToys has partnered with Lego Group and the British Broadcasting Corporation to create a mobile game. The Wakefield, England-based developer and publisher of video games, formerly known as Team17 Group PLC, said the mobile game will be based on the BBC Studios Bluey television series. It will feature characters, builds and props from the upcoming Lego Bluey range, and is the fifth game the company has made in collaboration with the Lego Group. The game will launch in August. Chief Executive Officer Steve Bell said: ‘Today’s announcement is an excellent example of an iconic children’s brand working with StoryToys as a trusted partner, extending the world-renowned Bluey brand into the children’s game space. We’re thrilled to further extend our partner network and are extremely excited for the launch of the Lego Bluey app later this year.’ Shares in everplay were up 3.9% to 202.00 pence in London on Monday afternoon. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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