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London-based advertising agency WPP PLC has lost a US contract with soft drinks maker Coca-Cola Co to Paris-based rival Publicis Groupe SA, the Financial Times reported on Friday. Publicis has won the media buying and planning contract for Coke in the US and Canada following a competitive tender, the newspaper reported, citing ‘three people familiar with the deal’. The contract represented $800 million per annum in overall spending by Coke, they said. WPP will remain Coca-Cola’s global marketing partner, including for media buying and planning, elsewhere in the world, the FT said, adding that WPP and Publicis declined to comment. WPP shares were up 0.2% to 617.40 pence on Monday morning, but they lost 1.6% on Friday. Publicis shares were up 0.8% to €92.10 in Paris on Monday, having gained 1.0% on Friday. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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