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Mission Group PLC on Tuesday said it swung to a pretax profit in 2024 despite reporting lower turnover. The Devon, England based owner of a group of digital marketing and communications agencies said it swung to a pretax profit of £2.9 million in 2024 from a loss of £12.0 million in 2023. Total turnover fell 2.8% to £190.3 million from £195.9 million, while cost of sales fell 6.1% to £102.6 million from £109.3 million. Operating income grew 1.3% to £87.7 million from £86.6 million. Mission said the completion of its value restoration plan, including the disposal of April Six and Pathfindr, has ‘strengthened the business for the future’. The company said its headline operating margin improved to 10.4% in 2024 from 8.8% in 2023. As previously announced, the firm expects to return to paying ordinary dividends in 2026. ‘2024 represented solid progress and there is a lot for our teams to feel proud about. Crucially we have driven a necessary and ambitious value restoration plan which has seen us review all areas of the business with a commitment to restoring value to shareholders,’ said Interim Chief Executive Mark Lund. ‘In addition, we have continued to deliver excellent work for our clients, underpinning a significant improvement in earnings and margin growth on the prior year, despite a challenging and often uncertain trading environment.’ Mission said trading in the new financial year has started well and is in line with its expectations. Lund said: ‘We remain cautious given the wider macro-economic uncertainty but I’m excited to see further progress against a number of initiatives already underway in 2025. I firmly believe these actions will further enhance the quality of the work we do and the value we can bring to our clients and look forward to seeing their impact as the year develops.’ Mission Group shares were down 3.6% to 27.00 pence in London on Tuesday afternoon. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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