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Dunelm PLC on Thursday reported a rise in sales during the third quarter of its current financial year, boosted by a successful start to its spring and summer ranges, as well as ‘a successful winter sale at the beginning of the period’. The Leicestershire, England-based company which provides homewares including furniture and kitchenware said sales in the three months that ended March 29 rose to £461.9 million, up 6.3% from £434.5 million the prior year. The firm also said that its year-to-date sales were up 3.7% to £1.36 billion. Dunelm saw its digital participation as a percentage of total sales increase to 41% in its third quarter, compared to 37% the previous year. This was due to the company focusing on its online customer experience, utilising AI-powered search and recommendations alongside ‘strong’ click & collect sales. The company’s third-quarter gross margin was also up 30 basis points year-on-year, adding that its full-year gross margin guidance is unchanged, at between 51.5% and 52%. Dunelm shares rose 6.2% to 1,007.00 pence in London on Thursday morning. Dunelm expects pretax profit for financial 2025, which is due to end June 28, to be in line with a company-compiled consensus of £208 million. This would represent a growth of 1.3% from £205.4 million the year before. The company said it was on track to achieve its milestone of 10% market share in the medium term. Chief Executive Officer Nick Wilkinson said: ‘We remain very mindful of the wider backdrop and the impact of increased uncertainty on consumer sentiment, but maintain our focus on strengthening Dunelm’s position as The Home of Homes.’ Copyright 2025 Alliance News Ltd. All Rights Reserved.
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