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Domino’s Pizza Group PLC on Thursday said order growth has continued in the first quarter of 2025 as its market share strengthened. The Milton Keynes, England-based pizza brand is the master franchise holder in the UK and Ireland for US pizza delivery brand owner Domino’s Pizza Inc. System sales increased 2.1% in the first quarter to £393.3 million from £385.2 million a year ago. Like-for-like sales also increased, up 0.5% from the previous year. Total orders were up 0.5% in the first quarter to 17.8 million from 17.7 million, with delivery up 1.3% due to ‘continued intense focus from franchise partners,’ Domino’s said. The company said total orders and like-for-like sales ‘remain positive’ in the second quarter. Chief Executive Officer Andrew Rennie said: ‘Our focused operational strategy returned the Domino’s system to growth in the second half of last year and growth has continued in 2025. During Q1 Domino’s market share has strengthened, our franchise partners have driven further improvements in delivery times and we continue to focus on giving our customers compelling value. Rennie noted that the market and consumer environment has become ’more uncertain‘ since the release of its full-year results, but said the company remains confident it can continue to win market share. ‘Our initial assessment of newly introduced tariffs shows minimal direct impact. We continue to assess any indirect impacts on our supply chain, monitor the broader environment going forward and our full year expectations remain unchanged,’ Rennie said. Domino’s noted positive results from its first phase of its loyalty trial, with ‘early signs of incremental orders across all these cohorts,’ the company added. It continues to expect underlying earnings before interest, tax, depreciation, and amortisation for the 2025 financial year to be in line with market expectations of £147.4 million, up from £143.4 million in financial 2024. Domino’s shares fell 2.1% to 271.60 pence in London on Wednesday morning. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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