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Warpaint London PLC on Tuesday said that it does not expect US tariffs to materially harm its financial performance in 2025, as it posted sales growth in 2024. The Buckinghamshire, England-based colour cosmetics supplier and owner of W7 and Technic brands said pretax profit increased 31% to £23.8 million from £18.1 million in 2023. This was driven by a 13% increase in the top line to £101.6 million from £89.6 million. Branded product sales grew 12% to £95.1 million from £84.8 million, with lead brand W7 driving growth. W7 brand sales were £65.4 million, up 14% from £57.4 million. Warpaint also reported a strong performance with direct online sales, advancing 35% to £8.4 million from £6.2 million. Shares were down 4.4% at 387.10 pence on Tuesday morning in London. Warpaint declared a final dividend per share of 7.5 pence, up 25% from 6.0p. This brings the total dividend for the year to 11.0p, up 22% on 2023’s 9.0p. Warpaint said it expects continued brand sales momentum in 2025, as it reported a 14% uplift in net sales to £26.7 million for the three months ended March 31 from £23.5 million a year before. First-quarter trading reflected a ‘solid start’ to the year, the company said. Looking ahead, Warpaint noted subdued consumer confidence and concern about US tariffs but emphasised its expectations of continued growth going forward. Chair Clive Garston commented: ‘The recently implemented increased US tariffs are having an impact on our US business, but the US remains a modest part of the group’s overall business, and with significant growth opportunities elsewhere and strategies in place to mitigate their effect, we do not expect tariffs to have a material impact on the group’s financial performance in 2025. Accordingly, the board’s expectations for the group’s financial performance in 2025 are unchanged.’ Copyright 2025 Alliance News Ltd. All Rights Reserved.
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