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IN BRIEF: Mission hails progress on AI strategy as trading as expected

ALN

Mission Group PLC - Devon, England based owner of a group of digital marketing and communications agencies - Says since the start of 2025 until Monday has continued in line with expectations, despite ongoing wider macroeconomic uncertainty. Pertinently, says it has made further good progress in the development of its artificial intelligence strategy. Mission says its restructuring to focus the group around a more agile and decentralised operating structure is now complete with good progress being made across several strategic initiatives. It adds ‘Client retention has remained strong and new client wins during the period have included [Alphabet Inc’s] Google, [ByteDance Ltd’s] TikTok International, Bata, Farison, Accenture, Association of Accounting Technicians, the Sustainable Markets Initiative and the Federal Reserve Bank of Chicago.’

Current stock price: 28.50 pence each

12-month change: up 19%

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