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Sundae Bar PLC on Friday said it has begun executing its bitcoin treasury management policy by purchasing bitcoin with surplus proceeds from a recent retail fundraising offer, marking a new phase in its capital allocation strategy. The London-listed company, which operates a unified marketplace for artificial intelligence agents, said the move follows the successful conclusion of its wrap retail offer and the formal adoption of its bitcoin policy on June 23. The initiative reflects a broader strategy to diversify treasury assets while maintaining a focus on core operations. Sundae Bar said the full surplus from the offer has now been allocated to bitcoin reserves. Chief Executive Officer Jill Kenney described the policy as a ‘measured approach to capital preservation and growth,’ noting that the company’s operational funding needs are already met via previous fundraising efforts tied to its AIM listing. ‘Our bitcoin treasury management policy& reinforces our belief that innovative digital asset strategies can directly enhance core marketplace growth while attracting premium AI developers to the platform,’ Kenney said. Sundae Bar shares closed 5.4% higher at 10.80 pence in London on Friday afternoon. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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