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Future on track to meet expectations as US advertising market recovers

ALN

Future PLC shares jumped on Thursday as it said it expects to meet market expectations for the year as US advertising returned to growth in the third quarter.

Shares in Future climbed 9.3% to 778.00 pence in London on Thursday morning.

The Bath, England-based online magazine publisher and owner of price comparison website Go Compare put the market consensus for the 2025 financial year at revenue of £744.9 million, with a range of £738.0 million and £771.9 million.

This would suggest a decline in revenue from financial 2024 which was £788.2 million.

The adjusted operating profit consensus is £206.2 million, with a range between £197.0 million and £208.0 million. Adjusted operating profit in financial 2024 was £222.2 million.

In the business-to-consumer market, US advertising returned to growth in the quarter to the end of June as it posted a 5% improvement.

Future said UK advertising performance continued to progress compared to recent falls with an 8% decline in the quarter against the prior year.

‘We continue to optimise our sessions through innovative products driving engagement with increased page views per session, despite overall sessions being weaker in Q3,’ the company said.

Performance at Go.Compare has moderated after a standout third quarter last year, which reflects the expected slow-down in the car insurance switching market, Future said.

Business to business performance was as expected in the third quarter, with an improvement on the first half.

‘The market in B2B remained mixed, with softness continuing in enterprise technology offsetting good progress in other verticals,’ it said.

Chief Executive Officer Kevin Li Ying said: ‘We are pleased with our overall performance in the third quarter, which keeps us on track to deliver on expectations for the full year. We remain mindful of the environment including ongoing search changes and macroeconomic backdrop.’

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