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4imprint Group PLC on Wednesday backed annual guidance despite predicting higher product cost due to tariffs in the second half of the financial year. The London-based direct marketer and distributor of promotional merchandise said pretax profit edged up 1.4% to $74.0 million in the six months to June 30 from $73.0 million a year prior, although sales nudged 1.2% lower to $659.4 million from $667.5 million. Gross margins remained strong as the product cost impact from tariffs did not significantly materialise in the first half of the year, 4imprint said. Basic earnings per share improved 1.6% to 197.4 US cents from 194.3 cents while the interim dividend was unchanged at 80 cents per share. The company highlighted strong retention of existing customers and increased market share in an environment where new customer acquisition remains ‘challenging’. The firm received 1.1 million orders in the half year, flat year-on-year, with 125,000 new customers acquired down from 145,000 last year. ‘Despite some market challenges and an anticipated level of rising product cost due to tariffs in the second half, the board expects that full year group revenue and profit before tax will remain within the current range of analysts’ forecasts,’ Chair Paul Moody said. ‘The board is confident in the group’s ability to navigate current market conditions, delivering the strongest possible near-term financial results while positioning the business to take advantage of opportunities that will present themselves as conditions improve,’ he added. Shares in 4imprint fell 6.2% to 3,390.00p each in London on Wednesday. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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