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Defence Holdings PLC on Tuesday announced that its Non-Executive Vice Chair James Norwood has been invited to join the Coalition of the Willing. The CoW, Defence Holdings explained, is ‘a select group of industry experts supporting the NATO Industry Advisory Group’. The senior industrial leaders ‘provide expertise, research, and strategic insights to NIAG representatives across tasking, studies, and initiatives’, and ‘may in due course be elected to full NIAG membership when spaces become available’. The London-based defence technology platform noted that CoW members serve in a personal capacity, not as company delegates. Still, it said Norwood’s appointment reflects growing recognition of its role ‘in contributing to the sovereign digital capability agenda’, as well as his own expertise. It also places Defence Holdings ‘directly alongside senior executives from leading primes and disruptive technology companies in shaping NATO-aligned priorities’. The company further stated that CoW participation provides it with direct involvement in early-stage NATO tasking and studies; opportunities to strengthen relationships with senior decision-makers from NATO member industries; and a platform to represent ‘the perspectives of a sovereign UK-listed technology company’. ‘It is an honour to join the Coalition of the Willing,’ Norwood commented. ‘This group plays an important role in shaping research, tasking and industrial cooperation within NIAG. ‘For Defence Holdings, it demonstrates our ability to operate alongside senior leaders from both primes and disruptors, and to ensure that sovereign, software-first perspectives are represented at the very heart of NATO’s industrial dialogue.’ Defence Holdings shares were down 18% at 1.53 pence each in London on Tuesday afternoon. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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