|
Bango PLC on Friday said it has signed a strategic partnership with MTN South Africa to power subscription bundling through its Digital Vending Machine platform. The Cambridge-based digital payments firm said the rollout will give MTN’s more than 39 million South African customers a simplified way to discover, subscribe to and pay for a range of digital services. Bango explained that the platform, branded as the Digital Vending Machine, allows telecom operators to connect once and then scale quickly across multiple markets, introducing new bundles that reflect shifting consumer demand. Bundling is becoming an important strategy for telecom operators to retain customers and reduce churn, it noted. ‘We’re delighted to be working with MTN South Africa, which marks another milestone for the Bango business,’ said Bango Chief Executive OfficerPaul Larbey. ‘It’s fantastic to see MTN join the growing number of telcos worldwide using the Bango DVM to power their subscription bundling.’ Jason Probert, general manager for Digital Services at MTN South Africa, added: ‘The launch of subscription bundling through the Bango DVM gives us the tools to build customer loyalty, reduce churn, and grow revenue while meeting the increasing demand for simple, flexible digital experiences.’ Shares in Bango were up 2.6% at 100.00 pence in London on Friday afternoon. MTN shares were down 2.3% at R 134.69 in Johannesburg. Copyright 2025 Alliance News Ltd. All Rights Reserved.
|
