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Pri0r1ty Intelligence Group PLC on Friday said it has launched Fan Sonar, an AI-powered social listening product designed to help businesses monitor brand impact and consumer engagement across major social media platforms. Shares in Pri0r1ty Intelligence rose 18% to 2.90 pence each in London on Friday morning. The AI-focused data and marketing services company said the tool analyses over 100 million online sources, integrating with customer feeds to provide contextualised insights. It can identify sentiment, emotion, buying intent, topic clusters and key influencers in near real time, Pri0r1ty said. Unlike traditional monitoring software, Fan Sonar also allows queries using AI with Capitano, its cross-channel brand awareness product, and supports historical analysis of up to 10 years of social data, the company said. Pri0r1ty said the launch positions it to tap into the $7.6 billion social listening industry, offering a lower-cost software-as-a-service product aimed particularly at small and medium-sized enterprises. Chief Executive Rory Maxwell said: ‘Fan Sonar is a powerful tool enabling our clients to monitor consumer engagement across a wide variety of metrics in near real time across the social media landscape at huge scale& This is the second recent launch in our busy Go To Market strategy and provides the opportunity for more diversified product revenue.’ Copyright 2025 Alliance News Ltd. All Rights Reserved.
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