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Dr Martens strikes deal to enter UAE and grows in Latin America

ALN

Dr Martens PLC on Thursday announced an expansion in Latin America as well as a distribution deal which will represent its first foray in the UAE.

The London-based bootmaker announced a distribution partnership agreement with Beside Group in the UAE, representing its first entry there.

‘Additionally, the brand has partnered with Crosby in Latin America, which opened a store in Santiago, Chile this week - its second in the region following the opening of a store in Argentina in August,’ Dr Martens said.

‘These partnerships mark an important milestone in Dr. Martens’ next phase of growth, as part of the strategic objective of curating market-right distribution and entering new growth markets with capital-light models.’

Beside is a ‘leading partner for international brands in the Middle East’. Crosby, meanwhile, teams with fashion and luxury brands, acting as their official distributor in Latin America.

The Crosby pact looks to grow the Dr Martens brand reach in Mexico, Argentina, Paraguay and Chile.

Shares in the company were up 0.2% at 97.91 pence each in London on Thursday morning.

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