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WeCap PLC on Monday said the proposed listing of WeShop Holdings Ltd on the Nasdaq Stock Market ‘looms ever closer’, as it registered a rewards plan with the US Securities & Exchange Commission. British Virgin Islands-registered WeShop is a combined e-commerce and social media platform which applied last month to list in the US. It is also the primary investee of WeCap, formerly IamFire, a London-based investor in ‘social commerce and green energy’. As of January 30, the firm’s total equity interest in WeShop was around 16.2% of WeShop capital, with an estimated £24.6 million see-through value. WeCap on Monday noted that WeShop has publicly filed a Form F-1 document with the SEC to register 12.5 million ‘WePoints’ as part of its ‘shareback plan’, though the securities’ registration is not yet effective. WeCap Chair Tom Richardson described the plan as ‘WeShop’s reward mechanism offered to users who make purchases or refer users who make purchasers via the WeShop platform.’ The digital marketplace allows customers to recommend products or services, with ‘the potential to earn ownership in the business’, according to a September statement from WeShop. Richardson added: ‘WeShop is progressing well with its mission to create a global, e-commerce social community enabling the people that use the platform to own it in a regulated and transparent environment. We look forward to further updates as WeShop nears its proposed listing on the Nasdaq.’ London-based Hot Rocks Investments PLC, usually focused on the natural resource sector, owns 150,000 shares in WeShop, and noted the rewards scheme registration. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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