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Chill Brands Group PLC on Monday said it expects to announce further partnerships and launch an online wholesale platform. In a strategy update, the London-based consumer packaged goods distributor said it has completed its transition from an own-brand business to a diversified, cash-generating distribution and services group. Chief Executive Callum Sommerton said the firm is a ‘very different company’ to the one it was at the start of 2024, building a ‘scalable model that is agile and positioned for long-term growth.’ Chill Brands now operates as a distribution-led consumer goods business that connects brands with retailers and consumers. It said it is ‘actively engaged’ in discussions with additional brand owners seeking entry into the UK market and expects to announce further partnerships as this business grows. The strategy shift requires working capital investment in inventory, warehousing and personnel, Chill Brands explained, but the spend should build a foundation for ‘scalable, recurring income.’ The firm has substantially eliminated spending associated with its former US operations, a business which has historically incurred costs in excess of $650,000 per year. The closure ‘marks a decisive step’ toward a leaner and more efficient operating structure, Chill Brands said. ‘By redeploying capital and management focus to the UK and European markets - where the company has established strong brand partnerships and clear routes to growth - Chill Brands expects to generate better value for shareholders,’ it added. During the final quarter of 2025 the company will launch an online wholesale platform that allows independent convenience retailers to order products directly from Chill Connect for delivery. This aims to reduce retailers’ reliance on traditional cash and carry outlets. Shares in Chill Brands were up 6.0% at 1.59 pence each in London on Monday afternoon. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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