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Next 15 Group PLC - London-based digital marketing firm - Agrees to sell its majority-owned US-based capital markets advisory businesses, The Blueshirt Group LLC and Blueshirt Capital Advisors LLC, to their respective founders and senior management teams. Says it will keep a minority stake in both businesses. Next 15 has also been granted put options as part of the sales, which enable it ‘to sell its residual interest to Blueshirt management in due course’. ‘This transaction aligns with Next 15’s ongoing strategy to prioritise areas where it can leverage its capabilities to drive long-term value creation,’ the company says. ‘It also reflects ongoing efforts to simplify its portfolio and allocate capital towards its core growth segments.’ Next 15 Chief Executive Officer Sam Knights comments: ‘The divestment of The Blueshirt Group and BCA demonstrates our disciplined approach to portfolio management. We continue to focus the group on the businesses that best fit within a portfolio geared towards technology, data and activation. We believe this is a positive outcome for all parties. It enables Blueshirt to maintain its founder-led approach and reflects the progress we are making in executing our strategy to build a simpler, more focused Next 15.’ Current stock price: 390.12 pence, down 0.2% on Tuesday in London 12-month change: down 7.9% Copyright 2025 Alliance News Ltd. All Rights Reserved.
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