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Crimson Tide PLC on Monday said it has won a three-year contract extension worth £3.9 million over the term with ‘one of the world’s largest retailers’. The Kent, England-based software developer said its mpro5 platform is already deployed across more than 3,000 of the unnamed customer’s retail locations in the UK and Ireland, with further international rollout potential under consideration. Crimson Tide said over the past three years, mpro5 has become an ‘integral part’ of the retailer’s in-store operations, as it supports more than 30 distinct services across retail sites. ‘We are delighted to extend and expand our relationship with such a long-standing and prestigious customer - one of the UK’s most innovative and operationally complex retailers,’ said Crimson Tide Chief Executive Officer Jon Clarke. He added: ‘This renewal reinforces mpro5’s position as a mission-critical platform for large enterprise clients and reflects the tangible value it delivers every day across thousands of sites. ‘This contract renewal means that four of our five largest customers by revenue have signed renewal agreements in the current financial year. This demonstrates that our customer retention and growth strategy is working and gives us a solid platform for future growth.’ Shares in Crimson Tide were up 4.3% at 65.20 pence on Monday afternoon in London. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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