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4imprint Group PLC on Tuesday said trading has remained ‘resilient’ in 2025 so far, as it set annual targets at the upper end of company-cited forecasts, but below 2024 levels. Shares in the direct marketer and promotional merchandise distributor jumped 16% to 3,958.97 pence on Tuesday morning in London. 4imprint noted ‘volatile macroeconomic conditions’ during the ten months until the end of October, with revenue falling approximately 2% from the previous year and order intake down 3%. The level of existing orders remained flat, while orders from new customers dropped 13% on-year. Still, the London-based firm maintained that order values have been in line with 2024, and that it ‘has traded resiliently through its peak seasonal months,’ maintaining a double-digit operating profit margin, just below 33%. Product costs have risen as a result of tariffs, 4imprint said, though the increases have been phased in later than it had expected. 4imprint expects full-year revenue to be at least $1.32 billion, ‘at the high end of the current analyst forecast range,’ though the company has not disclosed the full range. In 2024, revenue totalled $1.37 billion. Pretax profit target is expected at a minimum of $142 million, which 4imprint pinned ‘above the upper end’ of consensus. This estimate represents an 8.0% decrease on-year from $154.4 million. ‘The board is confident that the group will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve,’ 4imprint said. The company’s cash balance stood at $124 million as of October 31, reduced from $137 million a year earlier. It has set aside roughly $10 million in capital expenditure for relocating its Oshkosh, Wisconsin office to an expanded distributed site, which is expected to be complete around mid-2026. Copyright 2025 Alliance News Ltd. All Rights Reserved.
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