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Facilities by ADF PLC on Friday announced the appointment of its new chief executive officer from early next year, after it had published a trading update on Thursday. ADF shares rose 13% to 17.59 pence each on Friday morning in London. The Bridgend, Wales-based provider of serviced production facilities for the film and television industry said it has hired Nicola Pearcey as CEO, effective from January 12. She joins from her position as CEO of Picnik Entertainment Ltd, a London-based media production company that supports media ventures through strategic incubation and consultancy. ADF Executive Chair Russell Down said: ‘I am delighted to welcome Nicola to the group. Having conducted an extensive and thorough search, the board is confident that Nicola’s depth of industry knowledge, proven leadership skills and first-hand experience of building businesses are ideal qualities for the next stage of ADF’s growth. ‘The board continues its process to identify and appoint a permanent chief financial officer and a further announcement will be made, as appropriate, in due course.’ Separately, on Thursday, ADF announced that it expects to report 2025 results broadly in line with market expectations, citing revenue of £42.6 million, which would be up 21% from £35.2 million in 2024. Furthermore, ADF anticipates adjusted earnings before interest, tax, depreciation and amortisation of £10.0 million in 2025, 39% higher than £7.2 million in 2024. ADF said: ‘As a consequence of the increase in activity levels, revenue and gross margin increased in the second half. ‘Actions have also been put in place to reduce the cost base, including equipment decommissioning and disposals, property mergers and, in limited instances, reductions in headcount.’ Copyright 2025 Alliance News Ltd. All Rights Reserved.
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