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THG hails ‘strong trading momentum’ after record second half of 2025

ALN

THG PLC on Tuesday said it rounded off 2025 with a ‘record’ second half performance, hailing momentum in its Beauty and Nutrition marquees.

The Manchester, England-based online retailer of sports nutrition and beauty products said the final three months of the year represented its best quarter of 2025, boosted by a ‘strong November and December’, a period which coincided with Christmas and Black Friday.

‘In THG Beauty, our strategy to focus on core categories and territories is delivering clear results, with Lookfantastic UK achieving exceptional growth. We continue to accelerate our digital leadership, prioritising high-margin prestige brands and enhancing personalisation by increased use of AI and virtual tools,’ Chief Executive Officer Matthew Moulding said in the company’s trading statement.

‘THG Nutrition has delivered its fourth consecutive quarter of revenue growth, driven by the strength of the Myprotein brand and our successful offline global expansion strategy which has seen us exceed our distribution targets across retail and licencing. We enter the new year with strong trading momentum and a clear focus on continuing to deliver quality, value and newness for our customers.’

THG shares shot up 5.6% to 50.61 pence each in London on Tuesday morning.

Second half revenue advanced 6.7% on-year on a continuing constant currency, beating its forecast of 3.9% to 5.9% growth and swinging from a 2.5% decline in the first half. On a reported basis, revenue in the second half rose 3.2%, after a 7.6% decline in the first half.

For the year as a whole, reported revenue fell 2.0% to £1.72 billion, but increased 2.3% in a continuing constant currency basis. It represents the first year of growth since 2021, THG noted.

THG expects adjusted earnings before interest, tax, depreciation, and amortisation to be in line with a consensus range of £73.6 million and £76.0 million.

In the final quarter alone, revenue rose 3.9% on-year to £527.4 million, expanding 7.0% on a continuing constant currency basis.

THG Beauty saw reported growth of 2.2% in the quarter, 6.4% at constant currency. Nutrition enjoyed growth of 8.1%, or 8.5% at constant currency.

Separately Rockwell Automation Inc, an industrial automation firm, noted THG Nutrition selected the Plex Manufacturing Execution System for ‘manufacturing processes across multiple sites’.

‘Plex gives us the platform to act fast and smart,’ said Adam Pyne, production director for THG manufacturing. ‘With real-time dashboards, guided work instructions, and mobile-enabled inventory tracking, our teams can make informed decisions and optimize scheduling. Plex breaks down operational siloes and empowers our people to collaborate across departments, supporting our commitment to continuous improvement and world-class quality.’

THG Nutrition houses Myprotein, which holds a 25% share of the UK online sports nutrition market, THG noted.

THG said: ‘Global confectionary brand Mars joined a growing list of international collaborations for Myprotein, which already includes Muller, Iceland, Chupa Chups, Vimto and Jimmy’s Coffee. These partnerships have seen the brand enter new markets alongside established category leaders, helping to bring Myprotein products to a wider audience across multiple lifestyle and nutrition categories.

‘Long-term retail partner Iceland launched 25 new Myprotein branded products into stores during the year, with the recent launch of omelettes and ’Layered Ice Cream Bars’ incorporating Myprotein into additional meal occasions. Range expansions for GNC and Kroger in the US are also set to launch in H1 2026.’

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