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Mirriad Advertising PLC saw its shares decline on Wednesday as it noted ‘disappointing’ fourth-quarter sales, but said it was ‘cautiously optimistic’ regarding its outlook. The London-based provider of virtual product placement said it expects to report revenue of just over £400,000 for 2025, down by around 60% from £1.0 million in 2024. Back in December, the company said it expected revenue for the year to be approximately £400,000. Shares in Mirriad Advertising closed down 15% at 0.0064 pence in London on Wednesday. The company said it continues to work closely with key partners and expects a ‘significantly stronger’ sales performance in 2026. It said the ‘quieter than expected’ quarter followed a broader, industry-wide underperformance in media sales during the year. Mirriad said it has entered discussions with a number of strategic partners in key emerging markets to establish joint ventures. These talks, said the company, are aimed at ‘capitalising on Mirriad’s significantly reduced campaign delivery costs, enabled by further automation and enhanced scalability’. The company added that it is in discussions with an unnamed ‘major’ UK media company to take a test campaign to market, with this progressing towards an agreement. ‘In alignment with the indication received from certain partners, the board anticipates a potentially significant uplift in sales during the upcoming February-March period,’ said Mirriad. The company noted cash of £1.2 million at December 31, down from £4.8 million a year prior. Mirriad added that costs continue to be carefully managed, with its current cost base around £220,000 per month. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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