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4imprint Group PLC on Tuesday said it made ‘solid’ operational progress in 2025, forecasting revenue and pretax profit above consensus forecasts. The London-based direct marketer and promotional merchandise distributor expects revenue for 2025 to be $1.35 billion, little changed from $1.37 billion in 2024, with pretax profit expected to be not less than $149 million, down 3.2% from $154 million on-year. Both revenue and pretax profit are above the upper end of the current range of analysts’ forecasts, 4imprint said, though the company did not disclose the ranges. Shares in 4imprint were up 0.9% at 4,390.32 pence each in London on Tuesday. The FTSE 250 listing said it has made ‘solid’ operational progress in 2025, despite a ‘challenging’ market backdrop. Total order count was down 3%, whilst average order value for the year was up 1% compared to 2024. New customer order count was 12% below prior year in 2025. Existing customer order count was flat for the year, reflecting strong and consistent retention rates, the firm said. In 2024, 4imprint received orders of just over 2.1 million. Gross profit margin remained strong at around 32% for the full year, in line with 2024, while a double-digit operating profit margin has been maintained, the company said. The group said it is ‘well-funded’ entering 2026, although unaudited cash and bank deposits at the 2025 year-end were $133 million, down from $148 million in 2024. ‘The board is very confident that the group will continue to effectively navigate market conditions, delivering solid financial results while positioning the business to take advantage of opportunities that will present themselves as economic and market conditions improve,’ the company said in a statement. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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