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Burberry Group PLC on Wednesday announced an increase in comparable store sales over the festive period, while it expects its annual adjusted operating profit to be in line with analyst consensus estimates. The London-based fashion house, best known for its check-patterned coats said retail revenue rose 0.9% to £665 million in the 13 weeks ended December 27, from £659 million in the 13 weeks ended December 28, 2024. Comparable store sales rose 3% on-year during the period, compared to a 4% fall a year prior. Comparable sales by region in the third quarter of financial year 2026, which runs until March 28, were up 6% in Greater China and 5% higher in Asia Pacific. They were up 2% in the Americas. Further, comparable sales were flat in Europe, Middle East, India & Africa due to declines in tourist spend. Citing ‘increased confidence in the direction of the business’ looking ahead, Burberry expects financial 2026 adjusted operating profit to be in line with analyst consensus estimates of £149 million, up sharply from £26 million in financial 2025, while 64% lower than £418 million in financial 2024. Chief Executive Officer Joshua Schulman said: ‘During the festive quarter, we continued to build momentum with our Burberry Forward strategy, delivering sequential improvement in comparable sales growth and an improved quality of revenue across channels and geographies. Our customers responded to our immersive Timeless British Luxury campaigns and experiences while the continued strength in our core outerwear category is now extending into accessories and ready-to-wear. As we move into 170 years of Burberry, these results reaffirm the enduring strength of our iconic brand and give us confidence in the path ahead.’ The company will publish annual results on May 14. Burberry shares rose 5.2% to 1,282.00 pence each on Wednesday morning in London. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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