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Future PLC on Thursday said it has acquired SheerLuxe Ltd and Blush Talent MGMT Ltd, seeing the move as ‘highly complementary’ to its portfolio. The Bath, England-based online magazine publisher and owner of price comparison website Go Compare, said the acquisition of the UK-based digital publishing group is for an initial £39.9 million cash consideration, with an earn-out conditional on future performance. Future will fund the buy with its existing facilities, noting an incremental interest cost of around £3 million. London-based Blush Talent MGMT is part of the SheerLuxe group, a portfolio of digital brands that Future noted reaches an audience of over six million. Future added that SheerLuxe has evolved into a leading UK digital publisher in Women’s fashion and lifestyle. The company said the acquisition represents a ‘unique’ investment opportunity that aligns with its strategic objectives. ‘SheerLuxe is a high-growth Google-Zero brand, with Gen-Z audiences across social, newsletters, and podcasts which drive high levels of direct audience and engagement. Through this acquisition, Future’s portfolio will benefit from incremental skills and capabilities that SheerLuxe brings in this area,’ Future said. Future noted that for the year ended September 2025, SheerLuxe generated £12.6 million in revenue and £5.1 million in earnings before interest, tax, depreciation and amortisation. The company explained that the acquisition was capped at £80 million, though added this would require the delivery of an ‘ambitious business plan and continued double-digit Ebitda growth through to financial 2029 and continued employment of SheerLuxe current management team.’ Shares in Future were trading 5.4% higher at 535.00 pence on Thursday morning in London. ‘I am delighted to welcome the SheerLuxe team to Future. We have long admired SheerLuxe for the status and brand credibility it has established in fashion, beauty and lifestyle. With a rare combination of strong growth characteristics and a loyal, high-value audience, SheerLuxe will be highly complementary to our portfolio and will benefit from our scale and commercial capabilities,’ said Future Chief Executive Kevin Li Ying. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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