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Watches of Switzerland Group PLC on Thursday said it has completed the acquisition of Deutsch & Deutsch, adding four luxury watch and jewellery showrooms in Texas to its US estate. The acquisition brings stores in El Paso, Laredo, McAllen and Victoria under the group’s ownership. Deutsch & Deutsch is an authorised distributor of luxury brands including Rolex, Cartier, OMEGA, TUDOR, TAG Heuer, Breitling, IWC Schaffhausen and Roberto Coin. Deutsch & Deutsch, a family-owned retailer operating in Texas since the 1920s, generated combined annual revenue of $67 million in the year to December 31, 2024. The group said profitability is in line with its existing US retail business and expects scope to enhance the product mix by introducing additional brands from its wider portfolio. Two of the four showrooms have recently undergone significant expansion and refurbishment, with plans in place to upgrade the remaining locations. The stores will continue to trade under the Deutsch & Deutsch name, with founders Tad and Aladar Deutsch remaining with the business to lead operations. The transaction involved the purchase of an 88% stake, with an option to acquire the remaining share in the future. Following the deal, Watches of Switzerland now operates 25 Rolex-anchored showrooms in the US. Chief Executive Brian Duffy said: ‘This value-accretive acquisition as an excellent complement to our existing US showroom network, strengthening our leading position in the luxury watch and jewellery market in the US.’ The group said it will publish its third-quarter financial 2026 trading update on February 4. Watches of Switzerland Copyright 2026 Alliance News Ltd. All Rights Reserved.
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