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YouGov PLC on Wednesday said it continues to be encouraged by positive momentum in the business and early commercial interest in its artificial intelligence initiatives. The London-based research and data analytics company said trading in the six months to January 31 was in line with expectations. On a reported and underlying basis, it expects to post low-single-digit revenue growth, helped by the US and the UK offsetting a slight fall in YouGov Shopper on an underlying basis due to phasing of client deliveries. The firm said: ‘Moving into the second half of the financial year, we continue to be encouraged by the positive momentum in the business and early commercial interest in our AI initiatives. We also remain mindful of the challenging macroenvironment, ongoing renewal season and disciplined execution required in H2. As such, the group continues to expect to deliver modest year-on-year revenue growth for the full year, while operating profit delivery will be dependent on cost management initiatives and the return on investments we are making in innovation of our product, technology and operations to support sustainable long-term growth and value creation.’ YouGov will publish interim results on March 24. YouGov shares fell 6.1% to 207.50 pence each on Wednesday morning in London. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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