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Warpaint London PLC on Monday estimated a rise in 2025 sales, whilst expecting approval of its acquisition of UK cosmetics brand Barry M for £1.4 million. Buckinghamshire, England-based colour cosmetics supplier Warpaint currently owns the W7 and Technic brands. It expects the purchase of Barry M to be cleared in court on Monday. Warpaint is buying Barry M’s intellectual property, stock and order book out of administration for £1.4 million, using existing cash of £18 million as at January 31. The deal does not include manufacturing capabilities or liabilities. According to Warpaint, ‘Barry M is a well-established value cosmetics brand’, and generated £15 million in revenue in the year to February 2025. Besides direct e-commerce sales, Barry M ‘has significant retail distribution channels with one metre plus stands in more than 1,300 stores,’ Warpaint noted, including J Sainsbury PLC, Tesco PLC and Australian drug store Priceline. Also on Monday, Warpaint shared a trading update for 2025, estimating annual revenue of £105 million, up from £102 million in 2024 and including £12 million from Brand Architekts. The latter made a positive contribution of £800,000 in adjusted earnings before interest, tax, depreciation and amortisation, recovering from a £1 million loss in 2024. Warpaint bought Brand Arkitekts in February 2025. However, overall adjusted Ebitda is seen lower at £22 million, down from £25 million on-year. Warpaint took a £3 million hit from the closure of key customer Bodycare in 2025 and a £4 million hit from ‘challenging’ demand conditions. It also estimated having lost £2 million on US tariff-related uncertainty. ‘Despite the 2025 results being heavily impacted by the very challenging macroeconomic environment seen during the year, we were pleased with the progress made in many areas of the group... We remain very well positioned for the future,’ commented Chief Executive Sam Bazini. ‘Looking ahead to the new year, we expect to see a return to organic growth across the group and also expect to be able to update the market on further significant new customer roll outs with our full year results in April,’ Bazini added. Warpaint shares rose 8.3% to 216.64 pence on Monday morning in London. The stock has fallen 46% over the past year. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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