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The Smarter Web Company PLC on Monday announced it had acquired Bristol-based web design and digital marketing agency Squarebird, noting its profitability and client relationships. The deal, coming at a total of £1.7 million, will see the issuance of about 1.7 million locked-up consideration shares worth £675,000, an issue price of 40.13 pence each, £270,000 in cash, and £340,000 funded from Squarebird’s cash reserves. The remaining £405,000 will be paid over three years in equal instalments. Smarter Web said the acquisition is meant to strengthen its web design business and enhance the group’s financial position. It also said that Squarebird was hand-picked from a list of potential acquisition candidates as its ‘profitable, cash-generative business with strong margins and recurring revenue’ met its criteria of a three to four-year payback profile. ‘The acquisition enhances the company’s operating platform, increasing scale and capability across the company while also increasing recurring revenue and operating cash flow. Importantly, the additional profits are expected to support the company overheads, enhancing financial resilience across market cycles,’ Smarter Web added. Squarebird was founded in 2015 and has 20 full-time staff, and it recorded £1.4 million in sales while generating £1.3 million in gross profit during its last financial year. 40% of its revenue was recurring in the last five years. Smarter Web said it will continue to operate independently initially, with commercial synergies ‘expected to be realised over the medium to longer term’. Smarter Web shares were down 5.2% to 31.01 pence each on Monday afternoon in London. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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