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Vistry Group PLC on Monday promoted Adam Daniels to chief executive, succeeding Greg Fitzgerald, who last month said he intended to retire. The Kent, England-based housebuilder said Daniels, currently executive chair of one of Vistry’s largest operating divisions, brings experience across partnerships, affordable housing and housebuilding. Daniels joined Countryside Partnerships in 2016 - which Vistry snapped up in 2022 - taking on his first senior leadership role in 2019. Prior to Countryside, Adam worked at Galliford Try Partnerships and Bloor Homes. Before being named as CEO, he was executive chair of Vistry’s Yorkshire, North Midlands and West divisions and a member of the group’s executive leadership team. He will succeed Executive Chair & Chief Executive Greg Fitzgerald, who in March said he intended to retire. On Monday, Vistry said Fitzgerald will step down from those positions, and as a board director, with immediate effect. He will remain available to assist with all transition arrangements and provide any advice as required. Vistry said the appointment of Daniels follows a multi-year succession process considering internal and external candidates. The new CEO said improving cash generation, driving open market sales and reducing inventory levels, will be an ‘absolute priority.’ ‘Vistry is a great business, with an unrivalled position in leading the industry in the delivery of Affordable Housing, and a strong track record of delivery in the homebuilding sector,’ he added. Non-Executive Chair Rob Woodward will assume the role of chair, while Rowan Baker becomes senior independent director. Woodward called Daniels a ‘proven leader, clear thinker and strong operator.’ In March, Vistry cautioned that profit margins will likely narrow in 2026 as it offers incentives to boost sales, sending shares plunging. It said it was taking a targeted approach to increase sales, which will accelerate the release of inventory, including the use of increased incentives. This will help reduce debt, it added. Shares in Vistry were 4.4% lower at 324.80 pence each in London on Monday morning. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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