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4imprint Group PLC on Wednesday said trading results for the first four months of the year are in line with expectations with revenue consistent with the same period in 2025. The London-based direct marketer and promotional merchandise distributor said order intake was down around 2% over the period, with existing customer orders flat, and new customer orders down 7%. Year-over-year order trends improved as the period progressed, 4imprint noted. Through April, average order value was up around 2% primarily due to price adjustments. Anticipated tariff-related supplier cost increases in early 2026 have been ‘manageable’, but have resulted in slightly lower gross margins on-year. ‘The board remains confident in the group’s prospects and ability to manage the business to deliver solid results in the near-term and best position us for growth as conditions improve,’ it added. Half-year results for the 26 weeks ending June 27 will be announced on August 5. Shares were down 0.3% at 3,658.00 pence each in London on Wednesday morning. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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