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Brave Bison Group PLC on Wednesday said it is looking forward to the remainder of 2026 with ‘considerable optimism’ after strong first half trading. The London-based advertising and communications agency said revenue has increased by at least 92% on-year to not less than £23 million in the first half of 2026, with adjusted earnings before interest, tax, depreciation and amortisation in line with management expectations. Trading remains weighted towards the second half of the year. MiniMBA has been the ‘standout’ performer, delivering organic year-on-year growth of 18%, while the Consultancy & Marketing Services business, which now represents around half of divisional group profit, has made strong progress. Brave Bison said it is capitalising on the ‘significant’ growth opportunities created by the rapid adoption of generative AI tools and chatbots among both clients and their consumers. ‘As audiences increasingly discover, research and engage with brands through AI-powered platforms, the way businesses must market themselves is changing fundamentally. This shift is expanding our addressable market and creating strong demand for our expertise,’ the firm said. In addition, Brave Bison noted strong cash generation, has accelerated debt repayment and left the company in a ‘substantial net cash position’, Brave Bison added. ‘With strong financial momentum, a compelling pipeline of new clients, and clear avenues for growth both internationally and through product expansion, Brave Bison is well placed to deliver continued value for shareholders,’ it said, adding it is looking forward to the remainder of 2026 with ‘considerable optimism.’ Shares in Brave Bison were up 4.4% at 100.18 pence each in London on Wednesday. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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