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Amazon.com Inc subsidiary Amazon Web Services on Thursday said it has signed a strategic collaboration agreement with WPP Enterprise Solutions, the business transformation operating unit of WPP PLC. The Bellevue, Washington-based ecommerce and technology firm said the deal with the London-based advertising and marketing services company is to accelerate ‘how enterprise brands close the gap between AI experimentation and scaled business impact’. The multi-year agreement is to help enterprise brands operationalise generative and agentic AI on Amazon Web Services. ‘This collaboration with AWS is about one thing: helping our clients turn generative and agentic AI from experiments into operating systems for their businesses,’ said Jeff Geheb, chief executive officer of WPP Enterprise Solutions. ‘Enterprise leaders are past the pilot stage. They need AI that ships, scales, and delivers measurable [return on investment] with the rigor that boards and C-suites now demand. We already build and operate production AI on AWS for the world’s biggest brands. This SCA reinforces the shared commitment, engineering depth, and go-to-market alignment to deliver at even greater scale.’ The financial details of the agreement were not disclosed. Amazon shares were down 0.5% at $236.34 on Thursday morning in New York, while WPP shares were 4.3% lower at 272.50p in London. Copyright 2026 Alliance News Ltd. All Rights Reserved.
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