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Plus500 Ltd on Monday said the launch of Kalshi sports event-based contracts in the US will ‘significantly’ expand its addressable market. The Haifa, Israel-based contracts-for-difference trading platform provider said the new offering provides US retail customers with access to US Commodity Futures Trading Commission-regulated Kalshi sports event-based contracts. ‘Sports event contracts have emerged as the defining category in prediction markets, and Plus500 is now positioned at the centre of this opportunity,’ the firm said in a statement. It ‘significantly’ expands the group’s addressable market, the firm added. Shares in Plus500 rose 2.4% to 4,794.00 pence each in London on Monday morning. Chief Executive David Zruia called the launch an ‘important milestone’. ‘It advances our next-generation prediction markets offering and brings Plus500 directly to the heart of the US retail market. Spanning NFL, NBA, MLB and beyond, this is one of the most engaging and fast-moving spaces in financial markets today, and Plus500 is now fully part of it.’ Copyright 2026 Alliance News Ltd. All Rights Reserved.
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