for more information about stanelco click on the links.

driver's research page link
http://www.moneyam.com/InvestorsRoom/posts.php?tid=7681#lastread
website link
http://www.stanelco.co.uk/index.htm

Welcome on board, Prospector. Excellent post. I feel there is a general problem of managing expectations. Expectations appear mostly to assume that Stanelco is a well-established company, experienced staff in all aspects of the business, plenty of support back at base. Then you look at the R&D for the year at 3.4m. The cap. of 130m you would expect to be supported by hundreds of staff. But 3.4m at 68K per man-year is 50 people. And that is across a quite amazing and demanding product range. Then you look at the admin. expenses of 3.1m: perhaps 50 man-years to support several hundred million pounds worth of potential.

So, perhaps we need to 'get real'. You speak of SEO roles as (a) product; (b) bring to market; (c) marketing. I would say that the key strength of the company is in innovative technology. That has led to products which seem to have been somewhat immature, or pushed to the market ahead of proper timing in the development cycle. So you learn at the client site instead of the test bed back at the ranch. Bringing to market is seizing the opportunity rather than a professional launch process. Marketing is something that happens rather than a professional function.

In the light of this, what should be our expectations?e More of the same, I suspect. But haven't many success stories started from a similarly unbalanced base. So the popint about sticking the shares away rather than fretting about every missed promise and every vague generality is probably the best policy. Its going to take some time to rev up to an efficient machine but that doesn't mean that the eventual achievment will not be stratospheric and worth waiting for.

Eric

I think I'm getting the hang of the posting icons now !


http://www.hppexhibitions.com/floriculture/2006/miami/

World Floral Expo 2006 doubles in size and attendance.
The second annual Miami based World Floral Expo, to be held from Wednesday March 15 to Friday March 17 in the renewed State of the Art Sheraton Miami Mart Hotel & Convention Center, is showing a strong growth for this year's edition, both in exhibitors floor space and attendance of floral buyers.

With almost 2 months to go, booth space has doubled and the number of exhibiting companies has increased from 63 to 131. Pre registrations of classified buyers already have exceeded 2005 attendance and it is expected that the goal for 2006, a 50% increase in attending buyers will be achieved. From 336 attending qualified buyers in 2005 to 504 in 2006.

The Expo will present fresh flowers from farms of 14 countries from 4 different continents. The Expo will have national pavilions as well from Australia, Costa Rica, Ecuador, Mexico, Ethiopia, Kenya and Uganda.

"It is becoming a real World Floral Expo and exactly as we have meant it to be. World Floral Expo must become THE Showcase for all fresh imported floral products into the USA, and as Miami is the gateway for the vast majority of US flower imports, this event has found the right concept and in the right place", said Dick van Raamsdonk, CEO of HPP Exhibitions.

"The speed of the growth and internationalisation of this Floral Trade Expo should therefore not be a surprise. What is a surprise, is the fact that Miami didn't have an established .oral trade show long time before in its city. Look at the yearly held international Flower Show in Aalsmeer, Holland, and organised in the biggest building of the world, The VBA Aalsmeer Flower Auction. Although recently moved to nearby Amsterdam, this 30 year old Expo reflects the importance of the Dutch Floral Industry in Europe and even the rest of the world. Miami is, on its turn, in the same position as Aalsmeer within the North American market and therefore the most natural place to also host such an important event", according to the director of the Show.

The Expo is set up especially for volume buyers of fresh floral products. Therefore the organisers focus on attracting floral wholesale distributors and retailers with a yearly sales turnover of at least US$ 1,000, 000.00.

At this moment over 300 international floral companies, representing over 700 attendees, have already confirmed their presence during World Floral Expo and the number is expected to go up considerably in the coming 2 months.

Besides the Trade Show, several other industry related events will be organised during World Floral Expo 2006.

If they attract distributors and retailers with minimum turnover of $1m, and they have over 300 companies attending, doesn't that mean a market of at least $300m at the show ?

I hope they like the PetalPack :)

I see nobody else has picked up that Elwood have now advanced to "the exclusive U.S. manufacturer of PetalPack", as the last I knew they were just looking at it.

Eric

Many thanks for your post, my view is that this is a company with excellent potential and as such is a stock to tuck away and invest in rather than trade in. Long term with the types of quality names that are being banded around, the potential for this stock seems huge.

I think the main point i was trying to make was that the next few months are very important for the company, we all understand the issues with the Asda contract and the delay in installing these machines, however now these appear to be resolved we need to see some real progress in installations in the next few months. If this is not acheived I think the city will begin to mistrust (maybe too strong - lets say doubt) doubt their ability to deliver, and once their is negative sentiment towards a share it is difficult to reverse the trend.

Other questions I ask myself, is why would a financial director leave (assuming it was his choice) a company with the potential of SEO and give up the entitlement to 6 million odd shares in the EBT which it is reasonable to assume have an exercise price of 10.25p (in line with the others).If the company moves as we all hope I would have thought that a reasonable 2/3 year target was 1 which would net him 5.4 million profit approx before tax.

I assumed it was not his choice.

sd

I met the previous FD - and whilst I could not fault him - he was quite young and did not seem terribly confident in handling shareholders questions. I suspect that they are gearing up the board and need a stronger Finance Director who has been around and used to handling the likes of Walmart etal.

I agree with Stockdog that the likely scenario was that it was not his choice and the needed a bigger hitter on the board.

Baza

A mention of SEO in the Telegraph this morning:-



http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/03/14/ccsand14.xml&menuId=242&sSheet=/money/2006/03/14/ixcoms.html

New appointment also reported in FT.

www.stanelcoinc.com now working still a bit childsih but at least it works and come on stream within 10 days , goes big on petal pack this weeks must have product

barney
Link didn't work reposted it, the new Site looks OK to me, accept that they have devoted it to Frogpack and Petalpack where's Starpol and RF.

http://www.stanelcoinc.com/

The great Bill Shankly said that if a job is worth doing, it is worth doing well, whether it is cleaning boots or a striker finishing off an attack by Liverpool.

If Stanelco is going to have a web site then why the bloody hell can't they get it to work? None of the pictures on the link posted by driver work as they should. It is only when you click on the the text below the bottom right hand picture that you see other images and those are in a never ending loop of repetition. It is amateurish in the extreme and they should either improve it or close the bloody site down.

If SEO do not release some really good news in the next month - hopefully after the 5th April - I shall begin to form the opinion that the website is representative of the true calibre of their management.

I worked for someone who is now in the top 100 richest people in the UK for almost 20 years as a consultant and he would never tolerate sloppy unprofessional management. Rightly or wrongly, he had a policy of "zero defects". Considering SEO's huge potential, I think that they should get somebody in to do a really professional site or close it down. Half measures satisfy nobody.

The oily one

Hi all,

Just had a thought about the Frogpack website; Maybe they have totally devoted the website to Frogpack and petalpack for a reason!! Due to the fact that the floral expo is on, they maybe informing prospective clients to visit the stanelcoinc.com website rather than the .co.uk site. This may be a tactical short term move to impress potential customers once they leave the expo. But clients wishing to research other aspects of the company would, as per usual, be directed to the .co.uk site. It makes market sence in the short term to have a gucci site set up given the timing of events and I'm sure once the expo is finished, they'll revert it back to a generic webpage covering all products and, most likely, be an updated one as well!

Just a thought, welcome critisms.

Hunty.

oily it is a test site and bits have been added gradually over the past week, it is still not complete, even so i think its childish and the croaking frogs are so tacky.

may be hunty but they have taken 18 months to get here i think it is optomistic to assume that they will have group website sorted within a few weeks.

check out the biotec site for example contacts are still in german!!!

Hello All,
Read a lot of comment re. SEO's website. Has anyone contacted SEO and quizzed them about why it is so poor and when (not if) it is going to be rebuilt?

oh yes dawall i have tried several times

I think Stanelco have more to do than bother about some website that makes no difference to the companies results. If that's all you have to complain about, I'd find something more to do with my time.

There must be a large buyer out there soaking up all of the sells yet have seen no evidence as yet, only the way the share price is acting. Anyone see anything on Level 2?

Disagree Biscuit, i do not assume that the directors should learn HTML nor have a flashy world ranking website, in fact i would be happy if they binned it altogether.

BUT if they are going to have one make the god dam thing work, the BIOTEC contacts are still in German, i mean just take the site down if they cannot be bothered to rebrand it.

It would cost 5k to get the links working and the branding the same, but if a punter stumbles on to frogpack uk website the link to SEO does not work.

PUT IT RIGHT OR BIN IT.

Ahhhhh, so it is one person with several names posting about the website. Thought so. I suggest you buy shares in Amazon.com if it's a website company you'd like.

NO Biscuit i have one name have always posted as one person have held seo shares since 3.5p and have always made that clear i am in for the long run but these people cannot organise a simple website and i think they should do so, if you do not fine but pls do not get defensive, we disagree so be it.