ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

Chart looks dire.

It depends what chart it is..

take your pick, but if you hold and unless you are short then it is assuredly self-immolation

No, only one to look at it.. and only price.. if one hold then rather add, if short then cover it

at the moment, if you can afford to hold without pain, then that must be thing to do
putting new money into the current markets is foolhardy at best

Extra meat on the Morgan Stanley downgrade:
"ASOS has self-financed its expansion for the last 15 years; despite slower growth, it no longer seems able to do so.
ASOS had £173m of net cash on its balance sheet in September 2016. However, it burned through £13m in FY 2016/17 and a further £117m in FY 2017/18, leaving it with just £43m of cash in September 2018.
ASOS has spent more on capex in the last two years (c.£400m) than in the previous 15 put together. But, only one-third is going on new warehouses. The proportion of total spending being capitalised has risen from 9% to 17% over the last 3 years.… so something's got to give. Having increased its borrowing facility to £150m, it has sufficient liquidity for the near-future. However, we now expect c.£90m of net debt in August 2020, when ASOS could find itself uncomfortably tight on liquidity ahead of peak trading. Unless cash flows improve, it may have to scale back its spending and growth ambitions.
Our earnings revision is driven by a significant increase in D&A charges.
Consensus D&A has yet to catch up with rising capex; over the last financial year, capex estimates were raised 37%, but consensus D&A two years out has fallen 7%. We now sit 26% below consensus earnings by FY2020/21. In our view, if ASOS is to continue to meet its medium-term EBIT margin target of 4%, EBITDA margins will need to increase to 8%+ in FY2021/22 (6.5% last year). Given the historical margin trajectory that feels demanding."

sure, there is always some negative mumbo jumbo out there that require you to need a science degree in financials to be able to understand any of it...
I don't buy any of this mumbo jumbo.
I read in one of Buffett's book I think Snowball that he doesn't pay any attention to EBIDA or EBIT so I don't worry about it.smart money don't work that way.
I listen every Qtr Beighton's presentation to see what's going on and I don't pay any attention to anyone else.They spend money on huge hubs in Europe and US to cut the costs in the future.These hubs are running manually now but will go full automatic going forward all needs money, the same process gone with hub in Barnsley.
Free cash flow is coming back to grow in 2020, all one needs to know.
When you look at the price chart you see at 40 price come back to balance line going from 2015 peak, the job of the swing which started in 2016 was to take out the previous highest highs which it did in 2 years. It took the whole year to take the profits of 2 year crusade and probably will take next 2 years to take out 2018 highs..as long as asos is keeping doing what is doing now..
fun to watch to see if it works..
as more price to separate itself from 40 by Friday as more Monday was just a wash and rinse

wow! hammered 35%!!

Britain's ASOS adds to retail gloom with profit warning

Online fashion group ASOS cut its annual sales growth and profit margin forecasts on Monday, becoming the latest British retailer to highlight very poor November trading.

The warning adds to the pre-Christmas gloom in Britain's retail sector. Last week Sports Direct said November trading was "unbelievably bad". ...

ASOS lowered its sales growth forecast for the 2018-19 year to 15 percent from 20-25 percent previously and cut its earnings before interest and tax (EBIT) margin target for the year to around 2 percent from 4 percent.

ASOS also said it would reduce planned capital expenditure to 200 million pounds ($252 million).

"Whilst trading in September and October was broadly in line with our expectations, November, a very material month for us from both a sales and cash margin perspective, was significantly behind expectations," ASOS said.

It said growth in online clothing sales was the weakest in recent years, reflecting economic uncertainty in its markets and a weakening in consumer confidence.

ASOS said its total sales rose 14 percent to 656 million pounds in the three months to Nov. 30.

Liberum Capital Buy 2662.02 8000.00 Reiterates

Oh for petes sake, talk about over done.

does that mean you hold some?
if so, bad luck :-(

Nop and never have just an observation.

Are these brokers delusional?

Peel Hunt Buy 2405.04 8200.00

Seems Morgan Stanley might have got it right this time. (Post #5810)

Clearly brexit idea is working.. in opposite direction..a bunch of dummies at the steering wheel

Chart is looking scary now, a lot of damage

especially if anyone is dumb enough to be trying to trade long from earlier

Still not as dumb as pro brexit dummy.. a preposterous dummy

whatever that means

In this instance you... who else 😂