ASOS have dropped quite significantly in the past week for no particular reason and I view this as the perfect opportunity to invest as I can see them bouncing right back up to the 5.50p mark in the next 2-3 weeks. STRONG BUY!!

sure, there is always some negative mumbo jumbo out there that require you to need a science degree in financials to be able to understand any of it...
I don't buy any of this mumbo jumbo.
I read in one of Buffett's book I think Snowball that he doesn't pay any attention to EBIDA or EBIT so I don't worry about it.smart money don't work that way.
I listen every Qtr Beighton's presentation to see what's going on and I don't pay any attention to anyone else.They spend money on huge hubs in Europe and US to cut the costs in the future.These hubs are running manually now but will go full automatic going forward all needs money, the same process gone with hub in Barnsley.
Free cash flow is coming back to grow in 2020, all one needs to know.
When you look at the price chart you see at 40 price come back to balance line going from 2015 peak, the job of the swing which started in 2016 was to take out the previous highest highs which it did in 2 years. It took the whole year to take the profits of 2 year crusade and probably will take next 2 years to take out 2018 highs..as long as asos is keeping doing what is doing now..
fun to watch to see if it works..
as more price to separate itself from 40 by Friday as more Monday was just a wash and rinse

wow! hammered 35%!!

Britain's ASOS adds to retail gloom with profit warning

Online fashion group ASOS cut its annual sales growth and profit margin forecasts on Monday, becoming the latest British retailer to highlight very poor November trading.

The warning adds to the pre-Christmas gloom in Britain's retail sector. Last week Sports Direct said November trading was "unbelievably bad". ...

ASOS lowered its sales growth forecast for the 2018-19 year to 15 percent from 20-25 percent previously and cut its earnings before interest and tax (EBIT) margin target for the year to around 2 percent from 4 percent.

ASOS also said it would reduce planned capital expenditure to 200 million pounds ($252 million).

"Whilst trading in September and October was broadly in line with our expectations, November, a very material month for us from both a sales and cash margin perspective, was significantly behind expectations," ASOS said.

It said growth in online clothing sales was the weakest in recent years, reflecting economic uncertainty in its markets and a weakening in consumer confidence.

ASOS said its total sales rose 14 percent to 656 million pounds in the three months to Nov. 30.

Liberum Capital Buy 2662.02 8000.00 Reiterates

Oh for petes sake, talk about over done.

does that mean you hold some?
if so, bad luck :-(

Nop and never have just an observation.

Are these brokers delusional?

Peel Hunt Buy 2405.04 8200.00

Seems Morgan Stanley might have got it right this time. (Post #5810)

Clearly brexit idea is working.. in opposite direction..a bunch of dummies at the steering wheel

Chart is looking scary now, a lot of damage

especially if anyone is dumb enough to be trying to trade long from earlier

Still not as dumb as pro brexit dummy.. a preposterous dummy

whatever that means

In this instance you... who else 😂

brexit has little or nothing to do with the collapse of ASC ...... read the profit warning!

It has nothing to do with Brexit, Tomasz. German online retailers are down also. As are markets in general. Fact is that some people, particularly in Europe, don't have money to spend. No problem in the EU Commission, however, they have just backdated themselves a nice salary increase.
The UK market remained firm.

ah, but i think tomasz is suffering from some nasty burns

iturama, your reassuring tone is always welcome, but in my view there is one major factor crippling consumer confidence here. The uncertainty coming from the fact of very strong (5th or 6th)economy getting out of somehow equilibrium. And this is not just from Uk perpective, the rest of the equilibrium is about to get hit too and they know that. There is plenty of cheap money in the systems but no confidence to use due to uncertainty ahead.You can clearly see US is keeping spending. Economies in UK and EU are bracing for impact and the last part of machinery the consumer is reacting exponentially. There are other factors like weather, sure, but i dont thing is significant. UK and EU represents 60% of sales so if these guys ducking as they are now.. Tomasz is looking at just low double number of gain now.. instead of triple..

Liberum Capital today downgrades its investment rating on ASOS Plc (LON:ASC) to hold (from buy) and cut its price target to 2800p (from 8000p).

amazing how easily tomasz has always managed to switch between pidgin and complex english structure