NEW GROWTH STRATEGY AND UPDATED PROFIT IMPROVEMENT PLANS
Financial Highlights
· Business Transformation gaining momentum. A further £50m of cost-out actions identified bringing the total profit improvement actions so far to £350m with more to come.
· Significant progress achieved in embedding improved working capital management practices contributing to c£150m improvement in average working capital.
· UK Turnaround on track; thorough UK restructuring underway to re-shape the organisation to meet customer need with a target to deliver UK EBIT margin in excess of 5% by FY15.
· Northern and Central Europe continue to build on their industry leading positions.
· Executing on one Group-wide Airline Segment, improving costs, quality, reliability and customer experience to build a stronger business.
· Transformed approach to hotel purchasing to utilise Group scale, already delivering tangible benefits.
· Non-core disposal programme underway with the opportunity to realise gross proceeds of £100- £150m.
Strategic Highlights
· A Strategy of simplification, focused on delivering trusted, personalised holiday experiences delivered through a high-tech, high-touch approach.
· New strategy has been based upon extensive research and analysis including a comprehensive, in-depth survey measuring the attitudes and changing needs of almost 18,000 travellers, validated against the experiences of many of Thomas Cook's own customers.
· Clear metrics developed to measure and report on progress, with the following measures established:
FY15 Targets
o New product revenue > £500m
o Increase Group web penetration to > 50%
o Cost Out/profit improvement of £350m
FY15 KPI's
o Sales increasing at CAGR > 3.5%
o Underlying Gross margin improvement >1.5%
o UK EBIT margin >5%
o Cash Conversion of >60%
· The strategy will deliver on-going product and service innovation through four major initiatives:
o Expand our successful, proven international hotel concepts across our markets
o Creating a new portfolio of flexible, trusted, products and services
o Creating a single, consistent, omni-channel gateway for customers to access personal recommendations from our extensive range of products and services
o All underpinned by the powerful Thomas Cook brand and an integrated IT platform