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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
mulibagger?
http://www.purecircle.com

RNS Number : 3742A
PureCircle Limited
31 July 2008


PURECIRCLE LIMITED

('PureCircle' or 'the Company')

MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH

TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND

PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A

The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'

cyril

http://www.investegate.co.uk/Article.aspx?id=2009030407001226930

A good write up in the Daily Mail today which should create interest on Monday

"A Sweet One To Watch by Ian Lyall

The Mail's market guru Geoff Foster has an eye for up-and-coming stock and put me on to Pure Circle, which has a revolutionary low calorie sweetener that may one day supplant costly high fructose corn syrup used in millions of fizzy drinks.

It is interesting on a number of levels. The product itself - called Reb-A, or Rebaudioside A to give its proper name - is 200 times sweeter than sugar, and because it is a plant extract has the benefit of being 100% natural, which will appease the health concious, anti-additive brigade.

Pure Circle was first formed as a technology company by a band of Russian and Armenian scientists.

But these days there is a lot more to the company, which has evolved into a fully integrated and profitable manufacturer.

It has signed a deal with a plantation firm in Kenya which will grow the Stevia Rebaudina that is then turned into Reb-A, as well as having teamed up with logistics and agribusiness specialists.

More importantly, it has customers for the product.

It has signed a deal with a mystery drinks firm, thought to be the giant Pepsico, and has ties with Cargill, the private food company that supplies Coca-Cola.

The shares have marched up from 159p in April to 243.5p (unchanged) as of the close.

But don't be too put off by this, the stock is still only valued at 4.4 times 2009 earnings, which is cheap by anyone's standards.

Profits this year should be 13.5m, moving up to 77m in 2009.

Pure Circle may drift a little until its next bit of newsflow, but represents a decent speculative punt. However, it is probably not one for widows and orphans.

Paul May, analyst at stockbroker Killik & Co, is a fan: "With the stock trading on such an undemanding PE, we are buyers of the shares".

A back-of-the-fag-packet valuation gives a share price of 450p-500p - and even that would put it on a significant discount to the sector.
Verdict: Worth a punt"

From an article dated 6th Sept.
cyril

This is well worth checking out at the present levels, onefor the long term which makes todays SP look a bargain? Contracts with the very best companies, it has
a great growth story which is for me takes present turmoil out of the equation?
aimho
cyril

London, Sept 17 - Malaysia-based sweetener group PureCircle expects U.S. approval for its natural no-calorie sweetener Reb-A within two months which will prompt Coca-Cola and PepsiCo to launch it in their drinks within days.

The London AIM-listed group expects the U.S. Food and Drug Administration (FDA) to approve the sweetener as Generally Recognised as Safe (GRAS) which will allow the natural sweetener to be launched across the U.S. food and beverage industry.

"We expect an FDA no-objection letter within two months. We don't foresee any problems. Coke and PepsiCo are ready to launch products with Reb-A as soon as possible," PureCircle's Russian managing director Magomet Malsagov said in an interview.

Approval will allow the group to break into the lucrative U.S. market for high intensity sweeteners which accounts for 60 percent of the global $1.3 billion market for sugar substitutes such as NutraSweet, Sweet'N Low and Splenda.

The soft drinks industry dominated by Coca-Cola Co and PepsiCo Inc will be key for PureCircle, and PepsiCo said it will launch a new line of its SoBe Life drink with Reb-A, under the brand name PureVia, in Latin America where the sweetener is already cleared for use.

Rebaudioside A (Reb-A) is made from certain compounds in the leaves of stevia, a shrub native to Paraguay, and PureCircle is the world's largest producer and distributor of what it says is the world's first natural high intensity sweetener with 400 times the sweetness of sugar.

Reb-A is likely to compete with established artificial sweeteners such as saccharin, aspartame and sucralose, which are sold under brand names Sweet'N Low, NutraSweet and Splenda.

Sweet'N Low is made by New York-based family-owned Cumberland Packing Corp while NutraSweet Co is owned by Boston-based private equity firm J.W. Childs Associates. Tate & Lyle makes the sucralose sweetener Splenda which accounts for around one fifth of its group profits.

Chicago-based Merisant also makes aspartame products such as Equal and Canderel.

PureCircle shares were first listed on London's junior stock market, the Alternative Investment Market (AIM), in December 2007 at 170 pence with a free float of over 30 percent. The shares close on Wednesday off 2 percent at 218p.

Malsagov says Reb-A could make inroads if consumers turn to natural alternative sweeteners with zero calories for a healthier diet, while the product has the advantage of being heat and pH stable for the food and drinks industry.

He says the group controls around 80 percent of the world crop of stevia, largely grown in Chinese plantations, but is expanding in countries such as Kenya, Uganda and Paraguay. It has an extraction plant in China and a refinery in Malaysia.

The sweetener is already approved in several countries such as China, Japan, the former Soviet Union and South America and only in the last few weeks received approval in Australia and Switzerland. Malsagov believes after FDA approval, it will take the European Union some 6-12 months to approve the product.

End-user groups such as Merisant and Cargill made the applications to the FDA in May, and should receive answers within 180 days, meaning Merisant should hear by Nov 13 and Cargill by Nov 28, Malsagov said.

Merisant is set to launch its PureVia Reb-A product after FDA approval, while Cargill has already launched its Truvia Reb-A product.

Currently, aspartame holds 44 percent of the artificial high intensity global sweetener market with sucralose on 26 percent and saccharin 11 percent, says

Approval would cement the future of this company, "big time".
imho
cyril

Well we know what is needed even at times like this "food and drink".
Just another part of a special journey, and at bargain rates imho?

PureCircle says Australia, New Zealand approve use of Reb-A in food, beverages

LONDON (Thomson Financial) - PureCircle Ltd. said the Australian and New
Zealand regulatory authority, FSANZ, has approved the use of steviol glycosides
(Reb-A) as a mainstream food and beverage ingredient.
PureCircle is the world's exclusive supplier of Reb-A, an all-natural
zero-calorie sweetener.
Magomet Malsagov, chief executive of PureCircle, said: "This is great news
and reinforces our belief that we will soon see similar approvals in the United
States, the world's largest market."

cyril

Finals out, very positive, strong finanically and all seems to be progressing extremely
well. Fail to understand so little interest as this imv has enormus potential in a
very safe area, the food chain.
cyril

News of USA approval very soon, possibly this week?
Taken a chance and topped up.
cyril

http://www.foodnavigator-usa.com/Financial-Industry/PepsiCo-ready-for-stevia-product-launches
cyril

Up over 11% today, could it be those in the know are getting in ahead of soon to be released results from the FDA?
cyril

Probably the best performing share today? up 31%.
cyril

this is big..


http://www.bloomberg.com/apps/news?pid=20601109&sid=a0yJVN7UCgms&refer=home

Could it be a break-out today.

This could well be a 10 bagger in the next 2 years the Pepsi contract underlines the potential here.

http://www.confectionerynews.com/The-Big-Picture/Promising-stevia-sales-ahead-of-GRAS
cyril

Thanks cyril I'm surprised Michael Walters has not mentioned these.

Mitzy 8th prediction, 3rd highest rated.

http://www.naturalnews.com/024976.html
cyril

Aye its got a good chance..

Things heating up, could this be the forerunner to approval which is overdue?
http://www.reuters.com/article/marketsNews/idUSN1550143320081215
cyril

looks like a done deal Cyril from the above article.

Should see a solid uprating if it is positive.

Just a matter of time now before approval lets see what they say.

Cargill ad campaign to prepare market for stevia
By Sarah Hills, 16-Dec-2008
Related topics: Natural sweeteners, Financial & Industry, Sweeteners (intense, bulk, polyols)

Cargill has begun a nationwide marketing drive to promote Truvia, its brand of natural, zero calorie stevia sweetener.

The tabletop sweetener was launched this summer but now Cargill is rolling out a marketing campaign to target health-conscious consumers, particularly women, with network television and national consumer print and online advertising.

Cargill developed the Truvia brand, made with rebiana (Reb A) derived from the stevia leaf, in partnership with Coca-Cola.

It is an ingredient for use in foods and beverages, as well as a tabletop sweetener. However, a decision on stevias FDA (Food and Drug Administration) GRAS (generally recognized as safe) status for use in food and beverages is pending.

Meanwhile the ad campaign, specifically for the tabletop variety, comes amid speculation that Coca-Cola plans to market three flavors of a juice drink in its Odwalla line sweetened with stevia this week. Coca-Cola has declined to comment.

Natural sweetness

One of the Truvia adverts includes the tagline honestly sweet and from a miracle of nature, not chemistry.

Zanna McFerson, director at Cargill Health & Nutrition, said Through research, we found that consumers are trying to live more balanced lives but have a complicated relationship with sweeteners.

The marketing campaign to launch Truvia tabletop sweetener is designed to inform consumers that for the first time, there is a natural great tasting zero calorie sweetener that comes from a leaf, not a lab.

Cargill teamed up with advertising agency Ogilvy & Mather (Chicago) for the Truvia campaign which looked at the relationship women have with sweetness.

Donna Charlton Perrin, group creative director and partner, Ogilvy, said: The advertising campaign recognizes that sweeteners often come with a healthy side serving of guilt or compromise.

To atone for dessert, you run extra miles on the treadmill. To reduce calories, you sacrifice taste and forgo the natural for the artificial.

The suggestion is that Truvia is guilt and compromise-free.

The campaign includes four 30-second television ads which focus on simple, close-up images of the stevia leaf.

Cargill said television spots will air nationally on network and cable television. Print and online ads will run on media properties focused on women and wellness.

It will also include coupons, in-store and consumer sampling programs, and an interactive campaign on the website, Truvia.com.

Stevia is permitted for sale in the US as a dietary supplement on the basis of its low glycemic index.

The Malaysian company PureCircle recently secured an extension to its agreement with Cargill to supply Reb-A until mid-2010.

More news articles on this topic

Coca-Cola could launch stevia drink ahead of FDA GRAS
PepsiCo ready for stevia product launches

cyril

Building up gradually for a big move when it happens.

RNS out.

And here it is, interesting day aead?

8 December 2008

PURECIRCLE SET TO LEAD USA SUPPLY OF HIGH-PURITY REB A

U.S. Food and Drug Administration Issues No Objection Letter to
GRAS Status of Rebaudioside A (Reb A)

PureCircle is the world's leading vertically integrated supplier of Reb A

PureCircle's Reb A sweetened consumer products make U.S. Debut

18, December, 2008. PureCircle (LSE:PURE), the world's leading developer and producer of high purity Rebaudioside A (Reb A)* today announces that the United States Food & Drug Administration ('FDA') issued a no objection letter with respect to Reb A. This indicates the FDA has no objection to the conclusion that Reb A at a minimum specification of 95% is Generally Recognised As Safe ('GRAS') among qualified experts for use in beverages, foods and tabletop sweeteners. This response from the FDA clears the way for high-purity Reb A**, the first all-natural zero calorie sweetener, to be adopted as a key ingredient in mainstream food and beverage production.

PureCircle is the world's largest supplier of high-purity Reb A with the industry's leading vertically integrated supply chain, to secure the consistent, reliable supply of high-quality, high-purity Reb A to manufacturers who want to offer their customers healthy, natural, great tasting products. High-purity Reb A has a superior taste profile and displays excellent pH and temperature stability making it suitable for use as a sweetener ingredient across all food and beverage applications.

Commenting on the GRAS announcement, Magomet Malsagov, Chief Executive said:

'The importance of GRAS status for high-purity Reb A cannot be overstated, this marks the opening of the largest market for Reb A. Food and drink manufacturers will now be able to use it as a sweetener ingredient - either as a complement to sugar or as a healthy substitute for synthetic sweeteners - across their entire product ranges.

'As the world's leading supplier of Reb A, PureCircle is well placed to meet the expected surge in demand from the world's largest food and beverage market.

'Our Reb A supply chain is already the world's largest and we are making further investment with 50,000 MT of leaf extraction capacity coming online in March 2009 and joint venture partnerships with stevia plantations in Paraguay, Thailand, Laos, China and Kenya.

'Through the combination of PureCircle's first-mover advantage, diversified supply chain, leading technology, strong market position and strategic partnerships, the company is poised to lead the natural sweetener market into a new era.'

The FDA's issuance of a no objection letter with respect to Reb A opens the USA market for PureCircle who will offer a full application and formulation service for the supply of PureVia TM Reb A as an ingredient. The announcement also confirms, at a minimum specification of 95%, the purity levels of Reb A which are approved in the US, clearly differentiating Reb A from the traditional stevia extract market.

Earlier in the year PureCircle announced contract extensions with Cargill and major new contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb A in beverages, foods and tabletop sweeteners worldwide including the exclusive license to market PureViaTM Reb A as an ingredient.

Uniquely, PureCircle can offer food and beverage manufacturers the opportunity to use the PureVia endorsement as the ultimate natural sweetness and healthy lifestyle solution to win consumer appeal. Additionally, PureCircle will continue to be free to sell the non-branded ingredient to customers across all categories and geographies.

PepsiCo has announced the launch of zero-calorie SoBe Lifewater and Tropicana's new light orange juice Trop50, and Whole Earth Sweetener Company has launched PureViaTM Tabletop Sweetener using Reb A. Cargill and Coca-Cola have also announced the launch of their respective range of products.

Magomet Malsagov, adds:

'Consumers are demanding a natural and healthy solution to the global obesity epidemic and other health issues resulting from high calorific ingredients in mainstream products. As an all-natural and calorie-free product, Reb A is seen as providing that solution.'

I will be disappointed if we don't finish above 150p today.
cyril

Some of the highlights worth repeating.

'Our Reb A supply chain is already the world's largest and we are making further investment with 50,000 MT of leaf extraction capacity coming online in March 2009 and joint venture partnerships with stevia plantations in Paraguay, Thailand, Laos, China and Kenya.

Earlier in the year PureCircle announced contract extensions with Cargill and major new contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb A in beverages, foods and tabletop sweeteners worldwide including the exclusive license to market PureViaTM Reb A as an ingredient.

PepsiCo has announced the launch of zero-calorie SoBe Lifewater and Tropicana's new light orange juice Trop50, and Whole Earth Sweetener Company has launched PureViaTM Tabletop Sweetener using Reb A. Cargill and Coca-Cola have also announced the launch of their respective range of products.

cyril

Great news cyril watch the new contracts rolling in.

Excelent news.

This is a great share could be worth 1000p in 2 years time the market is limitless in the States and UK.

My share tip of 2009 once the papers realise the potential.

180 is y target for 2008.

Up again, 165p. Yes mitzy must be one with some of the best potential and i shall
use it in my stockchallenge comp for 2009, along with DGO and EEN as bankers,
then any 2 from KAH CEY TMAN and MXP(need an outsider or two to stand a chance of winning).
Merry xmas and best wishes for the coming year to you and to all.
cyril

Good choice there cyril I like EEN and DGO good luck.

this is a strange stock, insofar as it seems to have a cap >1bn yet the average daily trading is <145k ..... any comment?

other than that, it certainly looks an interesting play

Market cap is £215m at todays price it doesnt take much volume to move it a volume wise and Killicks have advised their clients to buy.

ah! got my number off the headline thumbnail here ..... clearly a load of pure!

Pure Magik..
Edit.. 80k buys and 3k sells..

Sometimes I buy a share because it is cheap this company is clearly not cheap but is a class act with a market advantage over its competitors.

Just a matter of interest, but who is their main competitor?

Tate & Lyle who are developing further their low calorie sugar substitute.

there are assuredly others too, though as i scarcely use sugar, and certainly not artficial sweeteners, i cannot remember the name of the major company who first exploited this market or its product

Yes I saw an advert on tv last night they must have spent a lot of money on it.

Saccharin, Nutrasweet & Splenda (McNeil Nutritionals Ltd) are all presumably brands owned by the big boys, such as Tate & Lyle, so they aren't going to sit back and let PURE encroach too far in to their market?
As you can probably tell, I haven't yet done loads of research on this subject, but the old addage of 'buy on rumour, sell on fact' may hold true here, as the sp seems to be going up too far, too fast, imo.
EDIT: Nutrasweet (Canderel) which is Aspartame seems to be the biggest competitor, which is in many foodstuffs including soft drinks, chewing gum, canned desserts etc, but there seems to be a very tiny risk that Aspartame is linked to health risks, including allergies, which is possibly why food processors are keen to find other sweeteners with (allegedly) no risks.

Its a natural product with no chemicals or additives and also its calorie free which is a bonus..it was splenda advertised last night owned by Tates and they are marketing it aggresively.

Harrycat--I had the same view but it's frustrating watching the sp shoot up and holding back! I think it will fall back quickly soon and then hope to get in.

I've bought in 4 times now including today so I wont buy anymore this could be another Sola .imo.

even i bought a modest number a couple of days ago ..... many thanks mitzy

good luck cynic.

Agsin almost all buys today 95% contra 5% sells.

Happy new year everyone.

Mitzy good luck in 2009 the year of the ox.

Thanks halifax this could go 300p next year.

Happy new year to all.
It would be good to see Cola and Pepsi launching products such as "Sobe Life"
to the market, they would certainly give a boost.
cyril

It would seem that there is some competition out there.
http://www.sooolite.com/index.html

Its been taken off the shelfs in the States as it tastes horrible.

£2 Broken on just 50,000traded, to take a profit or not is the question?
cyril

A bird in the hand!!!!!!!!

Niceonecyril this has the makings of a 1bill co it would be a shame to leave early.

BUT, expect a pullback at some time! It can't go on forever like this (sadly).

Yes of course its bound to pullback at some time nothing goes up for ever.

this stock is so thinly traded that i think it is best to set one's own limit and to stick to it, for it can move rekatively silly amounts

for myself, i have just banked a nice little profit - 15% clear in a few days was not to be sneezed at

I thought 180p was going to be the resistance level, but sailed through that.

for all that, it is a thinly traded stock, so be warned

Taken from another board, giving an idea of the potential,

It's not just the earmigs forecast and the growth -

The important things to remember about Purecircle's Reb-A product is firstly it is 200 times sweeter than sugar - in other words, one teaspone is equivalent to a bag of sugar more or less.

The second important point is that it's a natural sweetner rather than Splenda or any of the other current sweetners that are derivitives of sucralose. These are synthetic and known as 'artificial sweetners'. Reb-A is a natural sweetner.

Lastly and very important is the fact that stuff like Splena are not stable under high temperature so they aren't much good for loe calorie cakes and sweets where as Reb-A is very stable at high temperatures.

Splenda doesn't taste very much like sugar, it's swee but has a different taste profile that affects the taste of the food, High purity Reb-A is calorie free in addition to having an appealing taste profile similar to that of sugar.

It's also about volume that can be produced and with Purecircle's joint venture in China they will be able to scale up very fast compared to the competition.

cyril

Chart wise there is a good chance of a Golden Cross and a move to 250p.

Great to see a Director buying 5000 shares

Dealings in shares

PureCircle has been notified of the following purchase of shares by a Director on 30 December 2008:

Director
Number of shares purchased
Price per share

Mr. Olivier Maes
5,100
1.93

Understandable pull back at the minute.
cyril

Well it was bound to stop rising one day.

Bid 188, Offer 197. Not a very friendly spread!!!

PureCircle Limited

Exclusive Global Strategic Collaboration with Firmenich on All-Natural Zero-Calorie Sweetener for Food & Beverage Market

PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, announces today an exclusive global strategic collaboration with Firmenich, the world's largest privately-owned fragrance and flavour company, to accelerate the commercialisation of Reb A in the global food and beverage industry.

PureCircle, is the world's largest supplier of high-purity Reb A which can be used as a key ingredient in mainstream food and beverages.

In December 2008, PureCircle announced that the United States Food & Drug Administration ('FDA') had issued a no objection letter with respect to high-purity Reb A, formally giving high-purity Reb A Generally Recognised As Safe ('GRAS') status for use in beverages, foods and tabletop sweeteners, either as a complement to sugar or as a healthy substitute for synthetic sweeteners. The FDA's response effectively opened the United States, the world's largest market, for high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredient.

Firmenich has developed innovative flavour systems for Reb A, which will be rolled out across food and beverage applications. Under the terms of the collaboration, Firmenich and PureCircle will combine to offer natural flavour and sweetening solutions to category leaders in the global food and beverage market.

Commenting on the collaboration, Magomet Malsagov, Chief Executive Officer of PureCircle, said:

'Health and wellness is at the top of our customers' innovation agenda as they increasingly respond to consumer demand for healthier food and beverage products. The all-natural and calorie-free sweetener, Reb A, is seen as providing that solution.

'Combining Firmenich's world class flavour ability and global reach, with the ground- breaking low calorie natural sweetening that Reb A provides, is a major event in the food and beverage industry. Calorie reduction is a major development platform in all key application areas.'

Patrick Firmenich, CEO of Firmenich, added:

'Reducing sugar in food and beverage products, while maintaining consumer preference, is one of the biggest challenges in our business today. By combining PureCircle's know-how in Reb A with Firmenich's expertise in sweetness enhancement and flavour masking, I believe that we can fulfil consumer desires for great tasting, low sugar, low calorie foods and beverages.'

cyril

Sorry double post.

Could see some action today?
cyril

Beat me to it cyril 2009 could be a great year fore Pure and not so for Tate.

Now sitting on the 200 DMA. Remains to be seen if that offers support.

TATE is about twice the price per share, but pays a dividend; + is UK-based, lots of history and full-list.
PURE has a lower sp despite excitement (here) on risk, is US-based, on AIM (for now), and is attempting to compete in a Market with well-established players.
No further comparison needed.

London: 12 January 2009

"PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, will be announcing its interim results for the six months ended 31 December 2008 on 4 March 2009. A presentation for analysts, which will include an update on general business developments, will take place that morning at 09.30 at the offices of College Hill*."

New HEAD appointed in the USA(formerT&L man?), i think the market will like?

Hangon(a minute) nobody has suggested a comparison, PURE is making a good
profit in its own right, the recent news along with contracts with such players as COKE and PEPSI will do no harm at all. However T&L were at one stage a small company and who knows "todays appointment"???
cyril

Yesterdays news delayed buying.

Could very well be,yesterday was a very bad day for trading in general. Did you know their more suicides on Jan13th than any other day,perhaps the reason for
a gloomy day?
cyril

Would not surprise me 2 of my neighbours did the same last year from a tree and guess who found them....6 months apart mind.

Looks like their're building up a world class team?

PureCircle Grows International Sales & Marketing Team

19 January 2009: PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, announces the expansion of its international sales and marketing team, with two key appointments from within the sweetener industry. Angus Flood has moved from Fusion Nutraceuticals to be Head of International Marketing and Erik Bcs has joined from Nestle to be Vice President European Sales, both based in PureCircle's Geneva office.

Bringing expert industry talent to PureCircle, Angus and Erik will drive the global leader's international sales and marketing of high-purity Reb A in markets such as South America, Asia, Europe/UK, New Zealand and Australia.

PureCircle is consolidating its first-mover advantage and building a leading sales and marketing team to support the development of operations in the world's key markets. The appointments follow that of Jordi Ferre who joined from Tate & Lyle to spearhead development of the U.S business following the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointments, Peter Milsted, Director, Marketing and Sales of PureCircle, said:

'We are delighted to have Angus and Erik join our international sales and marketing team. This comes at an exciting time for the company as markets around the world begin to open up to high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Opening of the U.S market should pave the way for regulatory changes in other key markets, most importantly in Europe,' he said.

PureCircle has a strategic collaboration with Firmenich to accelerate the commercialisation of high-purity Reb A in the global food and beverage industry. Under terms of the agreement, Firmenich and PureCircle will offer natural flavour and sweetening solutions to category leaders.

'With a corporate office in Switzerland, the heart of the flavours and colours industry for Europe, a collaboration with Firmenich and the expansion of our international sales and marketing team, we are well placed to work with global food and beverage manufacturers in anticipation of further regulatory approval for high-purity Reb A in this market,' said Peter Milsted.

Angus brings 19 years' specialist natural food marketing and brand experience to PureCircle. He joins from Fusion Nutraceuticals, where he was Marketing Director responsible for the SucraPlus brand, competing with Tate and Lyle's Spenda. Angus has also served on a variety of marketing committees including the Food and Drink Federation, and has lectured on natural brand development at Leatherhead Food International.

Erik Bcs has 16 years international food and beverage experience with Nestle and Givaudan. Erik was most recently Business Development Manager, Nestle Middle East. Previously, Erik held technical commercial positions with Givaudan, across Europe and was also Export Manager for Mediterranean countries. Erik brings a wealth of technical product development and sales experience to PureCircle.

cyril

Not doing much for the sp though.

Wait a minute whats .

Hi' mitzy, yes not much at all. Still i like the appointments as good management
will always be appreicated by the market, given time. Especially like the fact, that Angus Flood has thrown his lot in having competed directly with T&L in this market.
I believe the saying Rome wasn't built in a day is appropriate here and the Finals due on the 4th March will make interesting reading, giving one a chance to top up in mean time, maybe as low as 150p?
cyril

from memory, this stock is surprisingly illiquid and i dare say concentratiojn is elsewhere - e.g. on the banks

Yes I still hold cyril and still like the story in fact I have added...thanks for keeping us informed.

Good day today.

Looks like some profit taking this am, 5 weeks to results (4th march)so i'm expecting some volitilty in the coming weeks. For me this a quaility company and
with the latest top draw appointments the long term outlook imv is most positive.
From another board and i believe a genuine poster,make of it what you will,but
we can't be far of approval from Europe?

Just finished a conversation with my partner who lives in Berlin.Said there was a major documentary on Stevia on one of the TV channels...showing all the benfits of the sweetener.Germans are apparently furious that stevia is not already approved in Europe for use as a food additive and they are putting pressure on the Government to get it approved as soon as possible..

cyril

Is it a coincidence the share price of Tate was marked down this morning..?

Another great appoitment, making it truely international. All we need now is some sale contracts, which hopefully news of will come the results?

PureCircle (LSE:PURE), the world's leading developer, producer, and marketer of high purity Rebaudioside A (Reb A) announces a major addition to its international sales team with a key appointment from within the ingredients industry. Chris Hession joins the Group as Vice President Sales, for Australasia, China and Japan.

Chris brings ten years of food ingredients industry experience and joins PureCircle from McCormick Foods where he was Regional Sales Manager for Asia, Australia and New Zealand.
Previously, he was with The NutraSweet Company.

This appointment follows that of Jordi Ferre who joined PureCircle from Tate & Lyle to spearhead the commercial development of Reb A in the United States. In December 2008, the US FDA issued a 'no-objection' letter, giving high-purity Reb A Generally Recognised As Safe ('GRAS') status, which allows high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredientfollowing the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointment, Peter Milsted, Executive Vice President, Marketing and Sales of PureCircle, said:

'We are delighted to have someone of Chris' calibre and experience joining our team. Markets around the world are increasingly adopting high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Chris's arrival, along with other recently announced appointments, will further enable us to build on our first-mover advantage.'

cyril

Good RNS re new sales team this am just you and me cyril.

I also have a modest holding in this Co.
Not expecting great things yet, but happy to hold & watch for this year.

Harry' 3's a crowd,"LOL" good to hear from you. Stuggling this am seem to have a virus which is attacking my neck and glands, not nice. Feeling a little sorry for myself,i believe its known as manflu or so my daughter tells me. Take care, you to mitzy .
cyril

Thats a good rise today soon be 200p.

Hope you are better cyril I've had a nasty virus again the last 2 weeks and trouble breathing .

so did my wife .... guess it was the plastic bag over her head

That would seem like a 'Cheau plonk' induced comment, Cynic!
Take no notice Mitzy. Just the drink talking!!! :o)
Bonne sant ...... Damn, that's drink related as well.

A man turned to his wife and said .. say something that will make me glad and sad at the same time..

The wife said ..Your dick is bigger than your Brothers ..!

All the best Harry and cynic too.

Back in circulation after what would have been an unpleasent weekend, barring ManU win and Chelsea getting stuffed.
Nice rise in the SP and up slightly this am, a steady rise up to the results (Mar4th)
would be most acceptable.
Mitzy, the punch line i like is "your a better lover", more acceptable in mixed company.
cyril

lol cyril.

Could break 200p today and then more.

Lets hope so.

The Times - Feb 4th: In The Know column

Rumour of the day

Shares in Purecircle, the Malaysian sweetener group, have had a good run since mid-January and added another 3p to close at 192p yesterday. Speculation in the City is that the AIM-listed company is set to report strong results early next month and is also sitting on a number of big contract wins. The group has already made deals with PepsiCo and Cargill."

Take a at CHL's RNS today(i.ve posted it on to thier thread) one of my long term holds,always thought a no brainer even more so now?

cyril

Small selling today presumably following British Bulls sell confirmed signal? sp very sensitive to small volume.

Added this am on a t25 as results in less than 3 weeks, which i believe will be
(very?)positive and can see the SP rising as we get closer?
aimho
cyril

I hope your right cyril the latest sp action is moribund.

Mitzy i have waited for the pull back and hope that my timing is right, i do believe we will break the 2 barrier. With right results and perhaps a contract, "even higher" but perhaps that's wishful thinking?
cyril

PURE COUNTRY CIRCLE LIMITED TO PREPARE FOR 2012
Paraguay proveera Coca-Cola y Pepsi endulzantes de kaa heParaguay will provide Coca-Cola and Pepsi ka'a of sweeteners he'
Un alto ejecutivo de la empresa Pure Circle Limited se encuentra en el pa para los estudios de producci. A top executive from the company Pure Circle Limited has been in the country for production studios.

Directivos de la firma multinacional Pure Circle Limited se encuentran en el pa para arrancar con la preparaci del mercado paraguayo como abastecedor de materia prima de alta calidad a las afamadas bebidas Coca-Cola y Pepsi Co. en el futuro. Directors of the multinational firm Pure Circle Limited are in the country to start with the preparation of the Paraguayan market as a supplier of high-quality raw materials to the famous beverage Coca-Cola Co. and Pepsi in the future. Aslo afirmDorn Wenninger, vicepresidente de la corporaci internacional, quien se encuentra de visita. This was stated Wenning Dorn, vice president of the international corporation, who is visiting.

El alto ejecutivo de la empresa asiica informque las firmas multinacionales de bebidas Coca-Cola y Pepsi Co tienen como referente a Pure Circle para la facilitaci de la materia prima. The top executive of the company reported that Asian firms beverage Coca-Cola and Pepsi Co are on Pure Circle for providing the raw material. Por esta raz invierten en Paraguay con el fin de que se convierta en poco tiempo en abastecedor de uno de los principales consumidores del mundo de la stevia refinada. That is why investing in Paraguay in order to soon become a supplier in the world's largest consumers of refined stevia.

Los Estados Unidos habilitpara el consumo de stevia su mercado, pero refinada, no el de consumo en general, entonces nosotros queremos que Paraguay se convierta en el principal abastecedor de materia prima de alta calidad a Coca-Cola y Pepsi Co, refiriWenninger. "The United States qualified for the consumption of stevia market, but refined, not the general consumer, then we want Paraguay to become the leading supplier of high-quality raw materials to Coca-Cola Co and Pepsi," he said Wenning.

INVERSI INVESTMENT

El directivo de Pure Circle, tras reunirse con el ministro de Agricultura y Ganader, Cdido Vera Bejarano, dijo que la inversi de la multinacional en Paraguay puede variar con el correr del tiempo, considerando que los trabajos de investigaci en finca para el mejoramiento de las variedades tienen un costo y m para llegar a unas 3 mil hecteas como mimo. The manager of Pure Circle, after meeting with Minister of Agriculture and Livestock, Candido Vera Bejarano, said the investment of the multinational in Paraguay may vary over time, whereas the work of on-farm research for improving the varieties have a cost and more to reach some 3 hectares or more. Agregque se tiene que incluir en el desembolso la asistencia a los productores y la infraestructura. He has to be included in the disbursement assistance to producers and infrastructure. Con estos puntos citados, Wenninger expresque se desembolsar unos 20 millones de dares anuales, en escala ascendente, hasta llegar a la construcci de las plantas de industrializaci, con lo que se estar superando los 65 millones de dares, cuya cifra fue anticipada por referentes locales de la empresa. With these points, Wenning said it will disburse about $ 20 million per year, in ascending scale, until the construction of industrial plants, which would be beyond the $ 65 million, a figure which was anticipated by referring premises of the company. La firma apunta a tener este a un ingreso superior a los 80 millones de dares, con posibilidades de duplicar y triplicar, tras la aprobaci de los EEUU, del consumo de la stevia refinada. The firm aims to have an income this year than the $ 80 million, with the potential to double and triple, following approval from the U.S., consumption of refined stevia.

CULTIVOS DE RENTA Cash crops

El accionista de la empresa, Miguel Mar Michelagnoli, dijo que apuntan a que el rubro de la stevia deje de ser un cultivo de la agricultura familiar y se convierta en cultivo de renta. The shareholder, Miguel Michelagnoli Mary said pointing to the object of the stevia leaves to be a crop of family farms and becoming cash crops. El mismo apuntque de esa manera, los peques productores se volver competitivos. It noted that in this way, small producers will become competitive.

La caractertica que tiene el cultivo de la stevia es que se cultiva hasta una hectea en las tierras de los peques productores, por ende debemos apuntar a que la stevia sea un cultivo de renta, para aumentar la cantidad de la producci a por lo menos unas 3 mil hecteas, porque actualmente se cuenta con menos de 1.000 hecteas, explic "The feature that is the cultivation of stevia is grown up is that one hectare of land for small producers, therefore we must aim at the cultivation of stevia is an income, to increase production to at least about 3 hectares, because there are now fewer than 1,000 hectares, "he explained.

La empresa desarrolla cultivos experimentales de kaa Hepara conseguir un mejor material genico, que contenga una extracci del 70% de rebaudiido, ya que actualmente en el pa se cuenta con la variedad criolla, que no tiene el porcentaje de extracci deseado, ya que solo llega al 10%. The company develops experimental crops ka'a He'for better genetic material, containing an extraction of 70% of rebaudiido since the country currently has the landrace, which is not the desired rate of extraction because it only reaches 10%.

Pure Circle Limited firmun acuerdo con el Ministerio de Agricultura y Ganader (MAG) el d de ayer, en el que se incluyen tres puntos principales que son la extensi agraria para aumentar la cantidad del ea, la transferencia de tecnolog y la capacitaci de los productores. Pure Circle Limited signed an agreement with the Ministry of Agriculture and Livestock (MAG) yesterday, which includes three main points that are the extension to increase the amount of area, technology transfer and training of producers.


A translated version which takes a little understanding but well worth t.


cyril

Thanks cyril my Spanish is getting better I almost understood every word take one or two I like this bit:

La firma apunta a tener este ano un ingreso superior a los80 millones de dolares, con posibilidades de duplicary triplicar...

me no speaka the lingo?
Sounds good for the coming results on 4th March.
cyril

me no speaka the lingo?
Sounds good for the coming results on 4th March.
cyril

Sin duda PureCircle is una empresa especial..

Spanish aside, ive taken up cyrils lead and added this morning. I think the results will be very good and more deals contracts to be awarded?, I wouldnt bet against it.

Brokers recos show that the forward P/E going into 2010 is just a miserly 5, way too cheap....

PureCircle Ltd

FORECASTS
2009 2010

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Hanson Westhouse
18-12-08 BUY 13.00 8.40 50.06 30.90

Mirabaud Securities
25-11-08 BUY 12.54 9.90 52.16 38.30

2009 2010
Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Consensus 12.79 9.10
1 Month Change 0.00 0.00
3 Month Change 1.28 0.70


GROWTH
2007 (A) 2009 (E) 2010 (E)

Norm. EPS % 1,279.30% 277.47%
DPS % % %

INVESTMENT RATIOS
2007 (A) 2009 (E) 2010 (E)

EBITDA 1.67m 16.34m 55.93m

EBIT 1.19m 14.53m 54.47m

Dividend Yield % % %

Dividend Cover x x x

PER 261.46x 18.96x 5.02x

PEG f 0.02f 0.02f

Net Asset Value PS 23.80p 50.18p 87.82p

Goldfinger welcome, this company could be hugh in 5 years or so. They require a lot more harvest which is what Paraquey is about, the demand will be enormous and being able to meet that supply is the big challenge for me?
Take a look at HMB its on the verge of revamping its production, news expected very soon.
cyril

Cyril - any chance of putting a chart in the header?

The next move will be to 220p.

Cheers cyril will do.

Yep mitzy i think this ones a world class play.

Skinny , For you, something i should have done a long time ago.
cyril

Cheers Cyril.

Not a bad day, I notice they widened the spread late on though.

Great news tonight BritishBulls say Buy.

JUSWT

Good one .

i assume buy signal is based on support at 25 dma and some earlier minor support points (see below) ..... may be worth a flutter, though NY was weak on friday night and closed monday

lol! Cynic you think this is a good investment???????

Thought you didn't like overhyped expensive stocks?? Be wary of Malaysian co's listed on LSE I say, we saw what happened when Chinese stocks tried the easy LSE money.

i made (read banked!) money from PURE in the past, which is of course no indication of the future ....nor did my post remotely suggest that this looked a red hot investment.

confess i though PURE was a US company, though probably wrong as usual ..... anyway i see the board has a pretty solid pedigree .... mind you, you could say the same about assorted banks and of course the infamous Mr Madoff

PURE has it's head office in Kuala Lumpur, but offices in New Jersey & Geneva. I would think that New Jersey is the hub of most of their commercial activity, but presumably their accounts originate in Malaysia, which allows for a certain amount of creativity.

and nowhere else does? ...... actually, you could find malaysia is as tough as s'pore, though that is not written with any knowledge other than that i beleive their laws are uk or uk-based

re:malaysian accounting - most of it carries the key provisions required under IFRS with full transition scheduled for 2012.

I must admit I expected more action this am.

what - with lbg taking centre stage ?

Pure was formed by 2 Russian's and registered in Malaysia, they're making excellent profits with great forward projections. Finals due on the 4th March, which imo will be very positive and i can see the SP rising upto(and hopefully after?)those results with traders starting to come in for their 10%+.
cyril

You mean LGEN dont you its collapsed..

Remember they have GRAS from USA along with many other countries including
China, Japan,Swiss,Aust and N/Zealand. Acceptance expected soon in Europe and
contracts with the top world companies looks pretty solid to me, Sugar is one commodity which is rising,remember 1 spoonful of Stevia is the equivilent to a
bag of sugar.
aimo
cyril

Results 4th of next month..

PURECIRCLE LIMITED
('PureCircle' or 'the Company')





Notification of interim results







London: 12 January 2009




PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, will be announcing its interim results for the six months ended 31 December 2008 on 4 March 2009. A presentation for analysts, which will include an update on general business developments, will take place that morning at 09.30 at the offices of College Hill*.

What a week in which Lgen has fallen to an all time low and the Ftse down to 3900 I wonder whats in store for Pure in 2 weeks time..?

Solid sound results mitzy and hopefully a contract win.

Im hoping for a run up to them aswell.

Hi gf

Its a buy I'm certain we will get 200p before the results.

Just 7 trading days to the results, we could see a lot of t10's coming in? Shame
about the poor market conditions at present which might hold back the SP,even so i'm expecting positive results to drive the company forward and as mentioned a contract or 2 won't do any harm?
cyril

It rose Friday and it can rise this week.

And it is doing chaps.

Looks like this could be the start of a solid up run to results.

Going strongly at the moment on a run up to results....

PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, will be announcing its interim results for the six months ended 31 December 2008 on 4 March 2009. A presentation for analysts, which will include an update on general business developments, will take place that morning at 09.30 at the offices of College Hill*.

When it decides to rise theres no topping it.

Up nearlly 10%, very nice.

Brokers are positive on PURE..

PureCircle Ltd

FORECASTS
2009 2010

Date Rec Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Hanson Westhouse
18-12-08 BUY 13.00 8.40 50.06 30.90

Mirabaud Securities
25-11-08 BUY 12.54 9.90 52.16 38.30

2009 2010

Pre-tax () EPS (p) DPS (p) Pre-tax () EPS (p) DPS (p)

Consensus 12.79 9.10
1 Month Change 0.00 0.00
3 Month Change 1.28 0.70


GROWTH
2007 (A) 2009 (E) 2010 (E)

Norm. EPS % 1,279.30% 277.47%
DPS % % %

INVESTMENT RATIOS
2007 (A) 2009 (E) 2010 (E)

EBITDA 1.67m 16.34m 55.93m

EBIT 1.19m 14.53m 54.47m

Dividend Yield % % %

Dividend Cover x x x

PER 252.37x 18.30x 4.85x

PEG f 0.01f 0.02f

Net Asset Value PS 23.80p 50.18p 87.82p

Thanks for the info gf..

A forward P/E of just over 5 for 2010

Sheer madness, for what could and should be a World class techonological inovation for WORLD INDUSTRIES.

Far too cheap.

GF; Baffled by the lack of interest in this company with results due out next week?

O/Topic take a look at CHL, worth reading the 4th Feb RNS,news expected soon (3 weeks at most) some movement today?
cyril

Cheers cyril, will do.

For those who have missed this...


http://business.timesonline.co.uk/tol/business/markets/article5654730.ece

The Times
February 4, 2009

Rumour of the day

Shares in Purecircle, the Malaysian sweetener group, have had a good run since mid-January and added another 3p to close at 192p yesterday. Speculation in the City is that the AIM-listed company is set to report strong results early next month and is also sitting on a number of big contract wins. The group has already made deals with PepsiCo and Cargill.

go to post 122 for better charts ..... indications are now that sp might drop to 150 = bottom of bollinger band before rallying

I would be most surprised if we drop to that level as with both the interim results, followed by a presentation to analyist, next wednesday.Although in this market anythings possible, its usual for such pending news to attract shorttermers
with the corresponding rise?
BTWDIK?
CYRIL

As usual cyners giving his advice and well recieved it is.

Got it wrong though this time.

If only he could do accounts and become a Gary Sobers or an Ian Botham.

Big deal done.......

http://www.foodproductdesign.com/hotnews/purecircle-cerilliant.html

Strong Results Very Strong Results.......

http://www.investegate.co.uk/Article.aspx?id=200903040700122693O


Gross margins improved 9 percentage points from 31% to 40% but, with projected volumes for FY2009 running at just 17.5% of December 2009 refinery capacity, the Group has significant potential to improve margins further as refining throughput increases and the Group reaps the benefits of economies of scale.


The Group has a robust balance sheet with net assets of US$86.0 million and a strong cash position of US$27.3 million.

In todays market. results which shine out like a beacon in the night,i'm very comfortable with my long term stratagy with this company.

Half yearly report for the six months ended 31 December 2008

PureCircle (www.purecircle.com), the world's leading producer of Natural High Intensity Sweeteners, including Reb A ('NHIS'), today announces results for the six months ended 31 December 2008.

IN JUST SIX MONTHS




Global brand launches using PureCircle's Reb A confirm $10 billion market taking off

Regulatory approvals around the world

Australia, New Zealand, Switzerland, US FDAEurope expected to follow

Global brands launched with Reb A

PepsiCo (Sobe LifeWater, Tropicana Juice)

The Coca-Cola Company (Sprite Green, Vitaminwater, Odwalla)

Whole Earth (PureVia table-top)

Cargill (Truvia table-top)

Unprecedented rate of new product launches in just months since regulatory clearances

Strong consumer pull-through indicates growing market demand




PureCircle is the clear industry leader in this fast-growth market

Q2: 9th record production quarter in last 12 quarters
Q2 production exceeded annual rate of 300MT (Q2 FY 2008 90MT)

On track for Q4 annual rate of 700MT (Q4 FY 2008 200MT)

Multi-year, multi-$m contracts secured with Pepsico, Whole Earth, Cargill

Exclusive PureVia brand marketing & supply contracts signed

Strategic partnership agreed with Firmenich




Scaling-up the business to meet demand and maintain market leading position now key priority

Expectation that customers will launch a succession of products using NHIS

Focus will be on ensuring that PureCircle remains the market's supplier partner of choice

Scaling business in line with industry demand

2,000 MT refinery by end 2009

4,000 MT extraction plant on stream April 2009

Leaf supply secured

Worldwide footprint in place to support global customers




SUMMARY FINANCIALS

Six months ended 31 December (US$m)
2008

(H1 FY 2009)
2007

(H1 FY 2008)
% growth FY 2009

vs FY 2008

Revenue
21.6
14.5*
49%

Gross Profit
8.6
4.5
91%

Net Profit after tax and minority
2.0
1.2
75%


*Included $5m of crude stevia sales now discontinued: like for like sales growth is 127%

I'm adding the results to the header.
cyril

And just look how the margins are increasing!!!!!!!!!!!!!!!!!!!!!!!!!!!

Yes i can see the market will enjoy these once digested, perhaps some of the info
was already known to them, but still always better to have them confirmed.
cyril

I do believe they are meeting with a load of analysts later today? It'll take a little time before we see some real SP reaction imv, so hoping the market holds in the meantime?
cyril

London: 12 January 2009

PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, will be announcing its interim results for the six months ended 31 December 2008 on 4 March 2009. A presentation for analysts, which will include an update on general business developments, will take place that morning at 09.30 at the offices of College Hill*.

fingers crossed for today.

bit of a damp squib so far!

Yep was expecting big things from this one.

Sign of the times we are in at the moment.

The potential is massive.

Disappointing responce to the half year report, thought we might test 200p seeing
as it broke 190p a few weeks ago. A very positive upbeat set of results and i think this view copied from elsewhere say's it all,

Well, little action on these results, I guess because things are simply "on track". I think everyone invested here is aware of ramifications for growth companies when targets are not achieved. The last few paragraphs of the chairmans statement sum up pretty nicely what we are paying for.

Events are moving on at a pace in the wider market. With widespread regulatory clearances and many major product launches, it is clear that this is going to be a large global industry.

PureCircle is the undisputed market leader. We are demonstrably scaling our business rapidly and we have robust plans in place to keep doing so.

This is an exciting time for PureCircle. As with all businesses, but we look forward to reporting on further progress.

So you either believe and happy to hold as contract news could be just around the corner, or sell and possibly miss the boat.

aimho
cyril

Perhaps the sp may move if there is a hint of a takeover otherwise its dead money for sometime.

Disappointed it didnt move to 180p today.

note how low the volume .... however, assuming NY holds its strong performance, you may see some action .... worth buying? .... a bit questionable i think

Lets all be honest here cyners as a good point.

Its been a damp squib on these results.

No good kidding ourselves otherwise.

Im holding my physical stock but closing out on my trading s /bet.

unless something spectacular happens this morning, which is extremely unlikely, digit's stance must be the correct one

Buy at 150p and sell at 180p is my philosophy third time in 3 months.

Big buys today ahead of a contract win..?

All buys this am.

Been tipped Mitzy.

Small cap and aim news letter. Pal of mines the editor.

Great thanks gf lets see if it can break 200p this time.

Buy PureCircle at 177.5p

Buy PureCircle at 177.5p


Says The AIM & PLUS Newsletter

THE BUSINESS


Purecircle is the worlds leading producer, supplier and marketer of Rebaudioside-a (commonly known as Reb-a) a natural, zero-calorie high intensity sweetener which is extracted from the stevia plant. The sweetener has a host of characteristics that make it ideal for use as a sugar substitute. it is similar in taste to sugar, can be used in cooking without impairing the flavour of food and, crucial for addressing the increasing worldwide trend towards healthier diets, contains zero calories. Reb-a is 300 times sweeter than sugar, is completely natural, causes no problems for diabetics and does not damage teeth.


Purecircle currently supplies a number of sweetening products to the market including Purevia, a high purity form of Reb-a, Reb a-75, another natural sweetener which is less sweet than Reb-a, greenlite, a calorie free table top range of stevia and Sweta, the wholesale stevia extract for use in food and beverage manufacture.


The company is a completely vertically integrated supplier, sourcing stevia leaves, extracting, refining and marketing its products to potential customers in the food and beverage industries. its extraction plant is located in china, and with the capacity to produce 1,000 metric tonnes of stevia extract annually it is currently the worlds largest extraction facility. To serve the expected increase in demand for Reb-a in the next few years, capacity is set to rise to 4,000 metric tonnes in March 2009. Supporting the extraction plant is the worlds largest state-of-the-art refining plant in Malaysia, which is currently able to produce 1,000 metric tonnes of high purity Reb-a per annum. Work has started to double capacity to 2,000 metric tonnes.




CURRENT TRADING


In the 12 months to 30th June 2008 Purecircle more than trebled revenues from $11 to $33.4 million. net profits adjusted for forex losses and share based payments grew from $0.3 million to $3.8 million, with earnings adjusted on the same basis up from 0.2 cents per share to 2.9 cents. at the period end the balance sheet showed net cash of $16.6 million.


A significant barrier was overcome in December last year when the US regulatory body, the Food & Drug Administration (FDA), issued a no objection letter with respect to Reb-a. This response means that the FDA has no objection to the conclusion that Reb-a, at a minimum specification of 95%, is considered to be GRAS, or generally Recognised as Safe, amongst experts for use in beverages, food and tabletop sweeteners. This decision opened up the massive potential of the US market for Purecircle and clears the way for the company to embark on its strategy of making Reb-a a mainstream, zero calorie sweetener. On the back of this expected announcement Cargill formally launched its national marketing campaign for its Truvia brand of sweetener and Pepsico and Whole Foods began shipping their Purevia tabletop sweetener, which is now available for sale in the US. Pepsico has also launched several zero-calorie products including SoBe lifewater (the advertising. in July last year Olam Wilmar investments, a venture formed by two of the leading Asian agricultural businesses Olam and Wilmar, took a 20% stake in Purecircle. The partnership will work with the company in order to increase stevia production globally through the development of new plantations and expansion of stevia extract facilities. in addition, Purecircles supply chain will be strengthened by having access to the partnerships extensive and purchasing, warehousing and logistics capabilities, particularly in China.

tends to have wide spread so tread carefully

One of my 2009 favorites this one along with Rift oil.

Shooting up.

Good, this for me is one for the bottom draw which will take time to fully reach
its potential. New plantations to guarantee supply take time,once they achieve a reasonable crop the orders will imv come running in, so to speak?
cyril

Directors buying shares is a good sign.

mitzy good morning, yes very much so, especially when such a large amount.
100.000@192p.
ps check out URU some great news .
cyril

morning cyril:

Am I missing the point here..?

i have made money in the past here, so no axe in that respect ..... however, this share is very illiquid indeed, so watch out

Great finished up 1.5p I'm going out tonight.

Lucky you, notice the volume 1.6m. Somethings cooking,maybe a contract close by?
cyril

Lets see if it can break 200p today it might just..

When this one rises it can add 20/30p very quicly cyril.

Good morning mitzy, i think a contract will do the trick,in the meantime i gave out a tip yesterday IRV, well worth checking out. Up 11p today, a dividend of 11p for holders on the 24th April, 5% for 3 weeks.
imho
cyril

D/post again, my ref to IRV can be found on the AFR thread.
regards
cyril

thanks for that cyril.

back to Pure my target is 250p in 3 months.

We have 200p to start,needs to hold at finish?
cyril

I hope it does cyril.

Well the good news is it stayed above 200p so by all things remaining the same it should rise to 250p.

looking at the chart, i would sp is sitting absolutely on the resistance ...... to go on up, it needs to break through with some impetus which was certainly not apparent today ..... if i held and was showing a good profit, i would be or even have been strongly tempted to sell

I told you to buy @140p cynic why you no listen you need a good kicking..lol.

i certainly did buy into PURE at the very beginning of the year, perhaps when you told me to, and took the profit at around 185/190 from memory just a few days later (see my post of 2/1/09) and have not bought since

well done for buying cynic just have to wait and see where this one is going.

my guess is nowhere tomorrow ..... in fact have just opened a short on Dow which i may well hold o'night

behaved myself and closed out for a nice little profit made in just 20 minutes or so .... could have been double, but good enough!

I too sold out yesterday - looking at it now my belief is that may have been one day too early, but in any event am expecting a general pull back over the next few weeks.

I'll certainly revisit this then.

Light as a feather
stiff as a board.

market hs certainly ben stronger this morning than i expected, and PURE seems to have broken that stern resistance ..... provided the markets now hold steady, then arguably worth a modest dabble on chart basis

I have decided to sell reluctantly.

mitzy;A good time to take your profit y/e tax, 30 day rule applies.
cyril

MoneyAM
"Natural sweetener producer PureCircle says the $32m expansion of its extraction plant complex in Jiangxi province, south eastern China, has been completed on schedule.

The group also says doubling of Reb A refining capacity to 2,000 tonnes at its Malaysian refinery is expected to be completed on time by the end of 2009.

The Jiangxi upgrade programme ensures it continues to be the world's largest stevia extract factory, says PureCircle. "

Good morning Harry and all, another brick in the wall. Had trouble this am getting into the site, only just connected.
cyril

From FTWeekend 12th July:
"It is amazing what happens when the market gets the wrong end of the stick. Purecircle, the malaysian company, put out a trading update on wednesday that most chief executives would die for! Sales up 85%, annual profits to quintuple & talks in progress with more than 100 food & beverage brands following the approval of the product by the US FDA. Bear in mind the company has already secured PepsiCo & Cargill (Coke) as anchor customers. but the shares fell 17% because the statement reported sales of 264 tonnes of REB A, below matket expectations of 350 tonnes. Then on thursday, Liberum Capital published research in to the company, which raised $50m at 170p a share when it joined AIM in december 2007, valuing each share at 410p. The shares responded by rising 29% to 210p on thursday & closed yesterday 222.5p "

shareprice short (and sweet if one had done so) since May with no comment on here since July 2009-is there an alternative thread?

Nope, just that the sp has run it's course and the party is over. Worth watching, imo, for the end of the downtrend, but looks like 100p is the very last support level. EK has been short for a while now.

chairman buy-40k@131.75 declared 29/10/10-share price still slipping

Good call by EK

On the turn? EK out or fingers starting to tingle?

Liberum Capital Hold 0.00 637.50 600.00 600.00 Downgrades

Interims 19th March.

Big article in todays paper.

Interim Results

StockMarketWire.com

PureCircle, the world's leading producer and marketer of high purity stevia ingredients has announced that for the financial year to 30 June 2014 sales increased $31m (44%) to $101m, compared to the previous year.

Revenue grew in all sales regions grew compared with FY13.

Volumes increased 37% led by sales of new ingredients from its Stevia 3.0 TM portfolio. Overall volumes of new innovations showed strong year on year growth, offset by lower co-product volumes.

Operating profit improved $16m to $17m and EBITDA increased $14m (152%) to $23m reflecting growth in sales volumes and improving gross margin percentage, partially offset by increased investment in its market application capacity.

Net profit after tax was $2m, an $11m improvement on the previous year reflencting the $14m EBITDA improvement partially offset by higher interest charge.

The Group says that it is sufficiently funded for its current expansion plans and that it will continue to invest in management to support growth effectively in a sustained manner.

StockMarketWire.com
PureCircle (LSE: PURE), the world's largest producer and marketer of high purity stevia, has announced the placing of 2.5m new ordinary shares to existing shareholders (including directors and senior management) and new investors at a price of £5.50 each raising $22m.

The proceeds, together with the company's cash and funding headroom, will be used to expand the current supply chain to support accelerated growth.

StockMarketWire.com
PureCircle said the full FY net profit benefits of its geared business model are not expected to be evident until H2, reflecting the H2 weighting of sales.

H1 sales are expected to be $43m, an increase of 24% against 1H FY14 ($34.8m). There was growth in sales across all its global sales regions and in all of its ingredients.

The growth in sales was primarily driven by new innovations in PureCircle's proprietary Stevia 3.0 TM portfolio of all-natural, no-calorie sweeteners and natural flavour systems.

It said H1 gross margin, operating margin and EBITDA are expected to increase in line with the increase in sales revenues.

The Group's H1 net result is expected to improve at least 50% compared to net result in H1 2014. In H1 the group completed a $44m share placement and renewed and restructured its principal bank facilities onto a new $71m five year facility.

The Group ended 1H FY15 with net debt of $52m (1H FY14 $85m) and cash and facility headroom of $76m (1H FY14 $59m). The Group is sufficiently funded for its current expansion plans.

Purecircle, William Mitchell, CFO, discusses the interim results & potential of the stevia market

click here

StockMarketWire.com
PureCircle will receive a United States Patent Application pertaining to the use of Rebaudioside M (Reb M) in beverage applications.

This Reb M product patent reflects PureCircle's industry-leading development of naturally sourced, superior-tasting stevia leaf extracts for food and beverage products.

Consistent with PureCircle's global business strategy, the Company, in alignment with its global partner and co-owner of this patent, has further sought international protection of this valuable intellectual property.

StockMarketWire.com
PureCircle said its sales for FY16 are expected to be not less than $138 million, an increase of $11 million (9%) on FY15, as sales grew in all regions.

"During FY16 our future sales pipeline again increased, underpinned by contributions from our extended portfolio of stevia innovation," the company said in a statement.

"But as we noted in April a number of planned customer launches have been delayed into FY17."

Margins are expected to have strengthened considerably in FY16 with EBITDA expected to be $37 million (FY15 $23 million), an increase of 60% and net profit expected to be $15 million (FY15 $4 million) an increase of 275%.

The net profit is stated after charging $2m of costs associated with our main market listing in October 2015.

"Our margin improvement principally reflects the contribution from our expanded high purity stevia portfolio," PureCircle said.

"In addition, there was some moderation in leaf costs and there was some contribution from favourable foreign exchange, although less so than in the first half of the year."

The Group is expected to end FY16 with net debt of $51 million (FY15 $46 million) and headroom of 78 million (FY15 88 million). The Group was operating cash flow positive in FY16, before production capacity expansion.

The shipments detained by the CBP in May 2016 referred to in our 2 June 2016 statement have now been released by the CBP for import into the United States.

The Company continues to work actively with the CBP to effect a full resolution of the issue for further shipments. The Company will update the Market with relevant news on this as and when appropriate progress is made.

StockMarketWire.com
Beverage sweetener manufacturer PureCircle said its annual loss widened after it was hit by adverse currency movements and a one-off US tax charge.

The company booked a net loss of $4.0m, widening from a $0.7m loss a year earlier.

Sales increased by 13% to $53.5m, but operating profit decreased by 44% to $3.1m on the back of margin contraction.

Margins were adversely impacted by currency fluctuations, sales mix and the transition to an improved leaf variety, the company said.

Adjusted Ebitda, however, increased by 21.9% to $7.8m.