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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
mulibagger?
http://www.purecircle.com

RNS Number : 3742A
PureCircle Limited
31 July 2008


PURECIRCLE LIMITED

('PureCircle' or 'the Company')

MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH

TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND

PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A

The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'

cyril

http://www.investegate.co.uk/Article.aspx?id=2009030407001226930

Buy at 150p and sell at 180p is my philosophy third time in 3 months.

Big buys today ahead of a contract win..?

All buys this am.

Been tipped Mitzy.

Small cap and aim news letter. Pal of mines the editor.

Great thanks gf lets see if it can break 200p this time.

Buy PureCircle at 177.5p

Buy PureCircle at 177.5p


Says The AIM & PLUS Newsletter

THE BUSINESS


Purecircle is the worlds leading producer, supplier and marketer of Rebaudioside-a (commonly known as Reb-a) a natural, zero-calorie high intensity sweetener which is extracted from the stevia plant. The sweetener has a host of characteristics that make it ideal for use as a sugar substitute. it is similar in taste to sugar, can be used in cooking without impairing the flavour of food and, crucial for addressing the increasing worldwide trend towards healthier diets, contains zero calories. Reb-a is 300 times sweeter than sugar, is completely natural, causes no problems for diabetics and does not damage teeth.


Purecircle currently supplies a number of sweetening products to the market including Purevia, a high purity form of Reb-a, Reb a-75, another natural sweetener which is less sweet than Reb-a, greenlite, a calorie free table top range of stevia and Sweta, the wholesale stevia extract for use in food and beverage manufacture.


The company is a completely vertically integrated supplier, sourcing stevia leaves, extracting, refining and marketing its products to potential customers in the food and beverage industries. its extraction plant is located in china, and with the capacity to produce 1,000 metric tonnes of stevia extract annually it is currently the worlds largest extraction facility. To serve the expected increase in demand for Reb-a in the next few years, capacity is set to rise to 4,000 metric tonnes in March 2009. Supporting the extraction plant is the worlds largest state-of-the-art refining plant in Malaysia, which is currently able to produce 1,000 metric tonnes of high purity Reb-a per annum. Work has started to double capacity to 2,000 metric tonnes.




CURRENT TRADING


In the 12 months to 30th June 2008 Purecircle more than trebled revenues from $11 to $33.4 million. net profits adjusted for forex losses and share based payments grew from $0.3 million to $3.8 million, with earnings adjusted on the same basis up from 0.2 cents per share to 2.9 cents. at the period end the balance sheet showed net cash of $16.6 million.


A significant barrier was overcome in December last year when the US regulatory body, the Food & Drug Administration (FDA), issued a no objection letter with respect to Reb-a. This response means that the FDA has no objection to the conclusion that Reb-a, at a minimum specification of 95%, is considered to be GRAS, or generally Recognised as Safe, amongst experts for use in beverages, food and tabletop sweeteners. This decision opened up the massive potential of the US market for Purecircle and clears the way for the company to embark on its strategy of making Reb-a a mainstream, zero calorie sweetener. On the back of this expected announcement Cargill formally launched its national marketing campaign for its Truvia brand of sweetener and Pepsico and Whole Foods began shipping their Purevia tabletop sweetener, which is now available for sale in the US. Pepsico has also launched several zero-calorie products including SoBe lifewater (the advertising. in July last year Olam Wilmar investments, a venture formed by two of the leading Asian agricultural businesses Olam and Wilmar, took a 20% stake in Purecircle. The partnership will work with the company in order to increase stevia production globally through the development of new plantations and expansion of stevia extract facilities. in addition, Purecircles supply chain will be strengthened by having access to the partnerships extensive and purchasing, warehousing and logistics capabilities, particularly in China.

tends to have wide spread so tread carefully

One of my 2009 favorites this one along with Rift oil.

Shooting up.

Good, this for me is one for the bottom draw which will take time to fully reach
its potential. New plantations to guarantee supply take time,once they achieve a reasonable crop the orders will imv come running in, so to speak?
cyril

Directors buying shares is a good sign.

mitzy good morning, yes very much so, especially when such a large amount.
100.000@192p.
ps check out URU some great news .
cyril

morning cyril:

Am I missing the point here..?

i have made money in the past here, so no axe in that respect ..... however, this share is very illiquid indeed, so watch out

Great finished up 1.5p I'm going out tonight.

Lucky you, notice the volume 1.6m. Somethings cooking,maybe a contract close by?
cyril

Lets see if it can break 200p today it might just..

When this one rises it can add 20/30p very quicly cyril.

Good morning mitzy, i think a contract will do the trick,in the meantime i gave out a tip yesterday IRV, well worth checking out. Up 11p today, a dividend of 11p for holders on the 24th April, 5% for 3 weeks.
imho
cyril

D/post again, my ref to IRV can be found on the AFR thread.
regards
cyril