In this weeks edition of Shares Mag page 57. An article about GUS shares on the move again.
Can anyboby help me understand the last sentence I quote:- Investors positive about GUS should watch for a break above the 850 level and research options like the December 850 Calls. December 850 Calls what does this mean.

GUS' Experian unit lined up for 6 bln stg US private equity bid - report
AFX
05/02/06 15:46 GUS (GUS)

LONDON (AFX) - US private equity firms Hellman & Friedman and Kohlberg Kravis Roberts (KKR) are in the early stages of a 6 bln stg bid for Experian, the credit-checking arm of GUS PLC, the Sunday Times reported without citing sources.

The paper said the two groups have approached banks about advising on and financing a potential deal, and are also looking for other private equity firms to take part in what would be one of the UK's biggest ever leveraged buy-outs.

GUS, which demerged luxury fashion label Burberry in December, said last month that it was committed to separating its remaining businesses, Experian and retail unit ARG, 'at the right time.'

ARG comprises catalogue retailer Argos and DIY chain Homebase.

US private equity firms put in bids for Experian

http://www.timesonline.co.uk/newspaper/0,,2727-2258489,00.html

http://business.guardian.co.uk/story/0,,1813557,00.html

Last night retail analyst Richard Ratner said he expected the shares to outperform: "We have put a bear market valuation of 1007p on the stock and a bull market one of 1221p. The shares are currently below both valuations".

Still looks very good value.

Ian

Broker tips: GUS

LONDON (ShareCast) - Merrill Lynch has found the bid developments over at GUS an interesting play given that the retailer's imminent demerger is fast approaching.

The broker said that if private equity houses are trying to snap up the assets before they are spun out there must be more value than the market is currently giving the businesses credit for.

Merrill Lynch stuck with its "buy" advice on GUS and a 1,150p per share price target.

It is a week to go til the Argos and Experian demerger.

The shares should head towards 10 before then.

Ian

10 is a dead cert by end of next week Ian. after the demerger I expect it to be above 11. Argos Retail Group, the division that groups Argos and Homebase, will be known as Home Retail Group, HRG I expect HRG to be @ 4.50+ and Experian @6.50+
Well its not only me but many analyst belive it should be lot more then that!

Please DYOR and you may consider this as a ramp! As I hold.