Here you go DC.
Failed strategy: Mr Brasher was behind Tesco's 'Big Price Drop' campaign, which failed to deliver the boost in sales and profits the company was looking for.
RNS Number : 4039Z
Tesco PLC
15 March 2012
directorate change
As a consequence of Philip Clarke's decision to take a much closer involvement in the UK business Tesco plc announces today that Richard Brasher has decided to step down from the Board with immediate effect and to leave the Company in July once he has effected a smooth transition of the UK business to Philip.
Philip Clarke said: "I have decided to assume responsibility as the CEO of our UK business at this very important time. This greater focus will allow me to oversee the improvements that are so important for customers. I completely understand why Richard has decided to leave and want to thank him for the great contribution he has made over many years. The depth of management at Tesco and the strong leadership team across the Group allow me to take a more active role in the UK whilst our other businesses continue to grow.
"Richard has been an architect of our successful format strategy; a true innovator with both Clubcard and the dunnhumby partnership; and over the last ten years has led the transformation of our non-food business and the creation of International Sourcing.
"He will leave behind a UK business which has very strong plans for improvement, and over the last two months these plans are beginning to show progress, in line with our expectations. I am more determined than ever that these improvements in the UK will result in a better Tesco and an even better shopping trip for customers."
-ENDS-