BT SPORT FREE FOR MILLIONS OF HOMES
BT SPORT FREE FOR MILLIONS OF HOMES
Free with BT broadband
Non-BT broadband customers offered a quick and easy switching process
Available in HD for £15 per month to non-BT broadband customers
BT today promised to return sport to grassroots fans as it revealed BT Sport will be free to any consumer BT broadband customer. This is the first time in more than 20 years that weekly live matches from the Barclays Premier League will be free to watch.
The three channels - BT Sport 1, BT Sport 2 and ESPN - will be packed with world class sport. There will be 38 live and exclusive football matches from the Barclays Premier League - including 18 'first pick' matches - and up to 69 live rugby matches from the Aviva Premiership where BT will be the sole and exclusive broadcaster. There will be live football from several other top leagues around the world including Germany, France, Italy and Brazil. There will also be FA Cup ties, the UEFA Europa League, Scottish Premier League plus WTA women's tennis and action from the UFC.
BT today revealed it has added Moto GP, Women's Super League football, Australian 'A' league soccer and action sport and lifestyle programming from Red Bull Media House. Further commentators and pundits were also announced to boost those already in place (see accompanying release).
BT's aim is to increase the number of customers enjoying high quality sports on TV. Only one in five UK homes currently take a sports channel, possibly due to the high prices that have resulted from there being little real competition.
By offering BT Sport for free with BT broadband, BT hopes to appeal to the vast majority of UK homes - more than 20 million - who already have broadband as well as those who haven't taken it to date. More than five million homes already take their broadband from BT and whilst the company will be rewarding those loyal customers with this great free service, it will also be encouraging customers of other ISPs to switch supplier.
To encourage people to switch, BT is offering new customers BT Infinity, its flagship superfast fibre product, from just £15 per month or copper broadband from just £101.