Not the most exciting share, but with safeway conversion now complete (and how much better the old safeway stores are now) the shares should start to come back. Already started a nice rise from a recent low. Costs for conversions will still hold the price back but when that is out of the way, should be be nice. 190p

proactive investor -

Morrisons and Sainsbury's shares tank after Kantar reveals drop in market share
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15:20 12 Dec 2017
Grocery inflation reached its highest level since 2013 as a weaker pound pushed up import costs


Morrisons is the biggest faller on the FTSE 100
Shares in Morrison Supermarkets PLC (LON:MRW) and J Sainsbury plc (LON:SBRY) plunged on Tuesday after industry data showed the supermarket chains both lost further market share in the 12 weeks to 3 December.
Tough competition from discounters Aldi and Lidl continued to chip away at market share of the so-called ‘big four’ supermarkets during the period, while grocery inflation hit its highest level since 2013, Kantar Worldpanel revealed.
READ: J Sainsbury more at risk than peers from downturn in UK economy, reckons Jefferies
Morrisons’ market share fell to 10.6% from 10.8% the same period a year ago, despite sales rising 1.4% year-on-year.
Sainsbury’s market share dropped to 16.3% from 16.5% while sales edged up 2%.
Tesco was the best performing of the big four, with sales up 2.5% even as its market share fell to 28.2% from 28.3%.
Asda sales climbed 1.2% with market share dipping to 15.0% from 15.3%.
Aldi the fastest growing grocer
Aldi was the fastest growing grocer during the period with sales boosted by chilled food products, including ready meals and desserts.
Its market share rose to 6.9% from 6.2% and sales rose 15.1% as it continued to open more stores. 
Lidl’s market share increased to 5.1% from 6.2% and sales grew 14.5%.
Overall, UK grocery sales rose 3.1% despite the pressure of higher inflation on UK consumers.
Morrisons and Sainsbury's remnained the biggest fallers on the FTSE 100 in late afternoon trading with their shares down 5.2% to 210p and 4.6% to 233.4p respecively, while Tesco shares were down 0.6% at 204.25p.
Grocery inflation highest level since 2013
Grocery inflation reached 3.6%, driven by price rises in butter, fish and fresh pork.
A sharp fall in the value of the pound since the Brexit vote last year has pushed import costs higher, putting a strain on supermarkets that have been trying to keep prices low to attract hard-hit customers in a competitive environment. 
But higher inflation did not stop consumers from spending money on alcoholic and non-alcoholic drinks ahead of Christmas. 
“Alcohol sales are up by nearly £172mln compared to this time last year and while volume sales have increased, this impressive growth is mainly a result of consumers choosing more expensive festive tipples," said Fraser McKevit, head of retail and consumer insight at Kantar.
“Gin, whisky and sparkling wine all saw significant growth: up by 26%, 10% and 7% respectively as shoppers pushed the boat out.”
"Still small but growing rapidly, non-alcoholic beer is the new kid on the block this Christmas – growing sales by 27% during the past 12 weeks.”
 -- Updates share prices --

Just been down to get some plants from the Gardening Section (GS) of our nearest Morrisons.

Last year this section was fantastic. This year, it is an utter disaster!

The store has had a very big investment to 'make this section better'. The main problem though, is the lack of staff, not only in this department, but throughout the whole store.

Anyhow, back to the GS....

What you don't want to see is gross untidiness, poor and inadequate stock levels, dead and dying plants, no one around OR EVEN WITHIN SHOUTING DISTANCE to give you any help or take a sale on the till.

Punters were chatting about how the store had gone down hill in the last few months. One couple said they wanted to buy some cream cakes to take home and had waited 20 minutes for someone to serve them in the bakery section. They saw the manager walking round and complained to him:

"Sorry, but I can't help you. I just haven't got enough staff," and off he went.

I don't think it's just the Morrisons' Northampton town centre store manager.

What I do think, is that the shares are a screaming short!

StockMarketWire.com
British grocer Morrisons reported a 9% increase in its first-half profit and its best quarterly like-for-like sales in almost a decade as it broadens its scope into wholesale.

Underlying pre-tax profit came in at £193m for the six months to 5 August, up from £177m the previous year.

Group like-for-like sales, excluding fuel and VAT sales tax, rose 6.3% in the firm's second quarter and 4.9% in the half-year period.

Morrisons also increased its interim dividend by 11.4% to 1.85p and said it was paying an additional special dividend of 2p.

"Morrisons continues to become broader, stronger and a more popular and accessible brand, and I am confident that our exceptional team of food makers and shopkeepers can keep driving the turnaround at pace," said David Potts, Chief Executive.

Barclays Capital today reaffirms its underweight investment rating on Morrison (Wm) Supermarkets PLC (LON:MRW) and raised its price target to 225p (from 205p).

Morrisons reported stronger than expected retail sales over the festive period, supported by prices that were kept level with last year. As the first of the big four supermarkets to deliver its post-Christmas update, the Bradford-based group revealed group like-for-like sales of 3.6% in the nine weeks to 6 January. This comprised retail sales growth of 0.6%, with wholesale sales growing 3.0%.