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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
mulibagger?
http://www.purecircle.com

RNS Number : 3742A
PureCircle Limited
31 July 2008


PURECIRCLE LIMITED

('PureCircle' or 'the Company')

MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH

TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND

PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A

The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'

cyril

http://www.investegate.co.uk/Article.aspx?id=2009030407001226930

Not doing much for the sp though.

Wait a minute whats .

Hi' mitzy, yes not much at all. Still i like the appointments as good management
will always be appreicated by the market, given time. Especially like the fact, that Angus Flood has thrown his lot in having competed directly with T&L in this market.
I believe the saying Rome wasn't built in a day is appropriate here and the Finals due on the 4th March will make interesting reading, giving one a chance to top up in mean time, maybe as low as 150p?
cyril

from memory, this stock is surprisingly illiquid and i dare say concentratiojn is elsewhere - e.g. on the banks

Yes I still hold cyril and still like the story in fact I have added...thanks for keeping us informed.

Good day today.

Looks like some profit taking this am, 5 weeks to results (4th march)so i'm expecting some volitilty in the coming weeks. For me this a quaility company and
with the latest top draw appointments the long term outlook imv is most positive.
From another board and i believe a genuine poster,make of it what you will,but
we can't be far of approval from Europe?

Just finished a conversation with my partner who lives in Berlin.Said there was a major documentary on Stevia on one of the TV channels...showing all the benfits of the sweetener.Germans are apparently furious that stevia is not already approved in Europe for use as a food additive and they are putting pressure on the Government to get it approved as soon as possible..

cyril

Is it a coincidence the share price of Tate was marked down this morning..?

Another great appoitment, making it truely international. All we need now is some sale contracts, which hopefully news of will come the results?

PureCircle (LSE:PURE), the world's leading developer, producer, and marketer of high purity Rebaudioside A (Reb A) announces a major addition to its international sales team with a key appointment from within the ingredients industry. Chris Hession joins the Group as Vice President Sales, for Australasia, China and Japan.

Chris brings ten years of food ingredients industry experience and joins PureCircle from McCormick Foods where he was Regional Sales Manager for Asia, Australia and New Zealand.
Previously, he was with The NutraSweet Company.

This appointment follows that of Jordi Ferre who joined PureCircle from Tate & Lyle to spearhead the commercial development of Reb A in the United States. In December 2008, the US FDA issued a 'no-objection' letter, giving high-purity Reb A Generally Recognised As Safe ('GRAS') status, which allows high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredientfollowing the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointment, Peter Milsted, Executive Vice President, Marketing and Sales of PureCircle, said:

'We are delighted to have someone of Chris' calibre and experience joining our team. Markets around the world are increasingly adopting high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Chris's arrival, along with other recently announced appointments, will further enable us to build on our first-mover advantage.'

cyril

Good RNS re new sales team this am just you and me cyril.

I also have a modest holding in this Co.
Not expecting great things yet, but happy to hold & watch for this year.

Harry' 3's a crowd,"LOL" good to hear from you. Stuggling this am seem to have a virus which is attacking my neck and glands, not nice. Feeling a little sorry for myself,i believe its known as manflu or so my daughter tells me. Take care, you to mitzy .
cyril

Thats a good rise today soon be 200p.

Hope you are better cyril I've had a nasty virus again the last 2 weeks and trouble breathing .

so did my wife .... guess it was the plastic bag over her head

That would seem like a 'Cheau plonk' induced comment, Cynic!
Take no notice Mitzy. Just the drink talking!!! :o)
Bonne sant ...... Damn, that's drink related as well.

A man turned to his wife and said .. say something that will make me glad and sad at the same time..

The wife said ..Your dick is bigger than your Brothers ..!

All the best Harry and cynic too.

Back in circulation after what would have been an unpleasent weekend, barring ManU win and Chelsea getting stuffed.
Nice rise in the SP and up slightly this am, a steady rise up to the results (Mar4th)
would be most acceptable.
Mitzy, the punch line i like is "your a better lover", more acceptable in mixed company.
cyril

lol cyril.

Could break 200p today and then more.