http://www.guardian.co.uk/business/story/0,3604,1517720,00.html
Third suitor joins fray to buy Hotgroup
Nils Pratley
Thursday June 30, 2005
The Guardian
Three major regional newspaper groups are set to fight a bid battle for Hotgroup, an online recruitment business whose shareholders include Michael Ashcroft, the former Conservative party chairman.
Intense competition for the Aim-listed company could push Hotgroup's takeover price close to 75m, far higher than expected, according to market analysts.
Interest from Trinity Mirror and the Daily Mail's publisher is already known, but it is understood that a third group has made a serious approach within the last few days.
The new entrant is thought to be Gannett, the American owner of Newsquest which publishes the Oxford Mail and the Northern Echo, or Johnston Press, the other member of the quartet of companies which dominate the UK's regional newspaper industry.
Online recruitment sites have eaten into regional newspapers' classified advertising revenues over the past three years. Hotgroup alone reckons to generate 300,000 job applications a month, about 10% of which are successful. One study estimated that a sixth of job vacancies in Britain are now filled from an online site.
Hotgroup, as the only major recruitment site independent of media ownership, is now seen as a strategic asset as regional publishers seek to defend their advertising revenues.
The bid battle promises to divide some of the members of the consortium behind Fish4jobs, the only recruitment site larger than Hotgroup. Fish4jobs is jointly owned by Trinity Mirror, Daily Mail & General Trust, Gannett and Guardian Media Group.
Hotgroup has tried to position itself as more specialist than Fish4jobs, building strengths in accountancy, banking, retail, media and information technology.
Half the business is concentrated on workthing.com, a site bought last year from Guardian Media Group for just 6m and transformed into profitability months after the acquisition.
Mr Ashcroft's investment arose from his 30-year friendship with Tony Reeves, co-founder of Office Angels and Hotgroup's chairman and chief executive.
A takeover of Hotgroup would represent the biggest deal in the rapid consolidation of the online recruitment market. Hotgroup itself has made about a dozen acquisitions, but the record price of 36m was paid in March last year by DMGT for Jobsite.