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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
mulibagger?
http://www.purecircle.com

RNS Number : 3742A
PureCircle Limited
31 July 2008


PURECIRCLE LIMITED

('PureCircle' or 'the Company')

MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH

TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND

PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A

The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'

cyril

http://www.investegate.co.uk/Article.aspx?id=2009030407001226930

Happy new year to all.
It would be good to see Cola and Pepsi launching products such as "Sobe Life"
to the market, they would certainly give a boost.
cyril

It would seem that there is some competition out there.
http://www.sooolite.com/index.html

Its been taken off the shelfs in the States as it tastes horrible.

£2 Broken on just 50,000traded, to take a profit or not is the question?
cyril

A bird in the hand!!!!!!!!

Niceonecyril this has the makings of a 1bill co it would be a shame to leave early.

BUT, expect a pullback at some time! It can't go on forever like this (sadly).

Yes of course its bound to pullback at some time nothing goes up for ever.

this stock is so thinly traded that i think it is best to set one's own limit and to stick to it, for it can move rekatively silly amounts

for myself, i have just banked a nice little profit - 15% clear in a few days was not to be sneezed at

I thought 180p was going to be the resistance level, but sailed through that.

for all that, it is a thinly traded stock, so be warned

Taken from another board, giving an idea of the potential,

It's not just the earmigs forecast and the growth -

The important things to remember about Purecircle's Reb-A product is firstly it is 200 times sweeter than sugar - in other words, one teaspone is equivalent to a bag of sugar more or less.

The second important point is that it's a natural sweetner rather than Splenda or any of the other current sweetners that are derivitives of sucralose. These are synthetic and known as 'artificial sweetners'. Reb-A is a natural sweetner.

Lastly and very important is the fact that stuff like Splena are not stable under high temperature so they aren't much good for loe calorie cakes and sweets where as Reb-A is very stable at high temperatures.

Splenda doesn't taste very much like sugar, it's swee but has a different taste profile that affects the taste of the food, High purity Reb-A is calorie free in addition to having an appealing taste profile similar to that of sugar.

It's also about volume that can be produced and with Purecircle's joint venture in China they will be able to scale up very fast compared to the competition.

cyril

Chart wise there is a good chance of a Golden Cross and a move to 250p.

Great to see a Director buying 5000 shares

Dealings in shares

PureCircle has been notified of the following purchase of shares by a Director on 30 December 2008:

Director
Number of shares purchased
Price per share

Mr. Olivier Maes
5,100
1.93

Understandable pull back at the minute.
cyril

Well it was bound to stop rising one day.

Bid 188, Offer 197. Not a very friendly spread!!!

PureCircle Limited

Exclusive Global Strategic Collaboration with Firmenich on All-Natural Zero-Calorie Sweetener for Food & Beverage Market

PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, announces today an exclusive global strategic collaboration with Firmenich, the world's largest privately-owned fragrance and flavour company, to accelerate the commercialisation of Reb A in the global food and beverage industry.

PureCircle, is the world's largest supplier of high-purity Reb A which can be used as a key ingredient in mainstream food and beverages.

In December 2008, PureCircle announced that the United States Food & Drug Administration ('FDA') had issued a no objection letter with respect to high-purity Reb A, formally giving high-purity Reb A Generally Recognised As Safe ('GRAS') status for use in beverages, foods and tabletop sweeteners, either as a complement to sugar or as a healthy substitute for synthetic sweeteners. The FDA's response effectively opened the United States, the world's largest market, for high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredient.

Firmenich has developed innovative flavour systems for Reb A, which will be rolled out across food and beverage applications. Under the terms of the collaboration, Firmenich and PureCircle will combine to offer natural flavour and sweetening solutions to category leaders in the global food and beverage market.

Commenting on the collaboration, Magomet Malsagov, Chief Executive Officer of PureCircle, said:

'Health and wellness is at the top of our customers' innovation agenda as they increasingly respond to consumer demand for healthier food and beverage products. The all-natural and calorie-free sweetener, Reb A, is seen as providing that solution.

'Combining Firmenich's world class flavour ability and global reach, with the ground- breaking low calorie natural sweetening that Reb A provides, is a major event in the food and beverage industry. Calorie reduction is a major development platform in all key application areas.'

Patrick Firmenich, CEO of Firmenich, added:

'Reducing sugar in food and beverage products, while maintaining consumer preference, is one of the biggest challenges in our business today. By combining PureCircle's know-how in Reb A with Firmenich's expertise in sweetness enhancement and flavour masking, I believe that we can fulfil consumer desires for great tasting, low sugar, low calorie foods and beverages.'

cyril

Sorry double post.

Could see some action today?
cyril

Beat me to it cyril 2009 could be a great year fore Pure and not so for Tate.