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A tip i gave recently PURE has today released news of a very substantial contract, so well worth starting up a thread as this has the making of a potential
mulibagger?
http://www.purecircle.com

RNS Number : 3742A
PureCircle Limited
31 July 2008


PURECIRCLE LIMITED

('PureCircle' or 'the Company')

MAJOR CONTRACTS WITH PEPSICO AND WHOLE EARTH

TO SUPPLY REBAUDIOSIDE-A (REB-A*) AND EXCLUSIVE LICENSE TO MARKET REB-A UNDER THE PureVia BRAND

PEPSICO AND WHOLE EARTH INTRODUCE ALL-NATURAL, ZERO-CALORIE SWEETENER WITH PURECIRCLE-SOURCED REB-A

The Board of PureCircle announces that it has signed substantial, long-term contracts with PepsiCo and Whole Earth Sweetener Company for the supply of high purity Reb-A for use in beverages and tabletop sweeteners worldwide under the PureVia brand. In addition, PepsiCo and Whole Earth will grant PureCircle an exclusive license to market Reb-A under the PureVia brand in certain categories. PureCircle will be entitled to all profits (including sub-licensing fees) related to this exclusive licensing agreement.

PureCircle will continue to be free to sell the non-branded ingredient to all customers across all categories and geographies.

The announcement, from PepsiCo and Whole Earth Sweetener Company, states that PureVia will debut in a new nutritionally-enhanced PepsiCo beverage called 'SoBe Life,' to be launched in Latin America, starting with Peru. PureViaTM will be available initially in three SoBe Life flavour blends: Tropical-Pomegranate, Strawberry-Kiwi and Orange-Tangerine.

Meanwhile, PureVia tabletop sweetener will launch in the United States this autumn, before expanding into drink and food products around the world.

Commenting on the contract award, Magomet Malsagov, Managing Director of PureCircle, said:

'PureCircle has worked extremely hard to build a capability which can support leading food and beverage manufacturers, such as PepsiCo and Whole Earth, in bringing natural, healthy products to consumers on a worldwide basis. These contracts are an important sign of confidence in PureCircle's capabilities to deliver high quality, consistently-pure Reb-A. We look forward to further developments in this exciting market, which we believe will herald a new era in natural sweetening and engender higher expectations on product taste and delivery among consumers.'

cyril

http://www.investegate.co.uk/Article.aspx?id=2009030407001226930

Taken from another board, giving an idea of the potential,

It's not just the earmigs forecast and the growth -

The important things to remember about Purecircle's Reb-A product is firstly it is 200 times sweeter than sugar - in other words, one teaspone is equivalent to a bag of sugar more or less.

The second important point is that it's a natural sweetner rather than Splenda or any of the other current sweetners that are derivitives of sucralose. These are synthetic and known as 'artificial sweetners'. Reb-A is a natural sweetner.

Lastly and very important is the fact that stuff like Splena are not stable under high temperature so they aren't much good for loe calorie cakes and sweets where as Reb-A is very stable at high temperatures.

Splenda doesn't taste very much like sugar, it's swee but has a different taste profile that affects the taste of the food, High purity Reb-A is calorie free in addition to having an appealing taste profile similar to that of sugar.

It's also about volume that can be produced and with Purecircle's joint venture in China they will be able to scale up very fast compared to the competition.

cyril

Chart wise there is a good chance of a Golden Cross and a move to 250p.

Great to see a Director buying 5000 shares

Dealings in shares

PureCircle has been notified of the following purchase of shares by a Director on 30 December 2008:

Director
Number of shares purchased
Price per share

Mr. Olivier Maes
5,100
1.93

Understandable pull back at the minute.
cyril

Well it was bound to stop rising one day.

Bid 188, Offer 197. Not a very friendly spread!!!

PureCircle Limited

Exclusive Global Strategic Collaboration with Firmenich on All-Natural Zero-Calorie Sweetener for Food & Beverage Market

PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, announces today an exclusive global strategic collaboration with Firmenich, the world's largest privately-owned fragrance and flavour company, to accelerate the commercialisation of Reb A in the global food and beverage industry.

PureCircle, is the world's largest supplier of high-purity Reb A which can be used as a key ingredient in mainstream food and beverages.

In December 2008, PureCircle announced that the United States Food & Drug Administration ('FDA') had issued a no objection letter with respect to high-purity Reb A, formally giving high-purity Reb A Generally Recognised As Safe ('GRAS') status for use in beverages, foods and tabletop sweeteners, either as a complement to sugar or as a healthy substitute for synthetic sweeteners. The FDA's response effectively opened the United States, the world's largest market, for high-purity Reb A to be adopted as a key ingredient in mainstream food and beverage production and across entire product ranges. Food and drink manufacturers in the United States are already using high-purity Reb A as a sweetener ingredient.

Firmenich has developed innovative flavour systems for Reb A, which will be rolled out across food and beverage applications. Under the terms of the collaboration, Firmenich and PureCircle will combine to offer natural flavour and sweetening solutions to category leaders in the global food and beverage market.

Commenting on the collaboration, Magomet Malsagov, Chief Executive Officer of PureCircle, said:

'Health and wellness is at the top of our customers' innovation agenda as they increasingly respond to consumer demand for healthier food and beverage products. The all-natural and calorie-free sweetener, Reb A, is seen as providing that solution.

'Combining Firmenich's world class flavour ability and global reach, with the ground- breaking low calorie natural sweetening that Reb A provides, is a major event in the food and beverage industry. Calorie reduction is a major development platform in all key application areas.'

Patrick Firmenich, CEO of Firmenich, added:

'Reducing sugar in food and beverage products, while maintaining consumer preference, is one of the biggest challenges in our business today. By combining PureCircle's know-how in Reb A with Firmenich's expertise in sweetness enhancement and flavour masking, I believe that we can fulfil consumer desires for great tasting, low sugar, low calorie foods and beverages.'

cyril

Sorry double post.

Could see some action today?
cyril

Beat me to it cyril 2009 could be a great year fore Pure and not so for Tate.

Now sitting on the 200 DMA. Remains to be seen if that offers support.

TATE is about twice the price per share, but pays a dividend; + is UK-based, lots of history and full-list.
PURE has a lower sp despite excitement (here) on risk, is US-based, on AIM (for now), and is attempting to compete in a Market with well-established players.
No further comparison needed.

London: 12 January 2009

"PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, will be announcing its interim results for the six months ended 31 December 2008 on 4 March 2009. A presentation for analysts, which will include an update on general business developments, will take place that morning at 09.30 at the offices of College Hill*."

New HEAD appointed in the USA(formerT&L man?), i think the market will like?

Hangon(a minute) nobody has suggested a comparison, PURE is making a good
profit in its own right, the recent news along with contracts with such players as COKE and PEPSI will do no harm at all. However T&L were at one stage a small company and who knows "todays appointment"???
cyril

Yesterdays news delayed buying.

Could very well be,yesterday was a very bad day for trading in general. Did you know their more suicides on Jan13th than any other day,perhaps the reason for
a gloomy day?
cyril

Would not surprise me 2 of my neighbours did the same last year from a tree and guess who found them....6 months apart mind.

Looks like their're building up a world class team?

PureCircle Grows International Sales & Marketing Team

19 January 2009: PureCircle (LSE:PURE), the world's leading developer, producer and marketer of high-purity Rebaudioside A (Reb A), the first all-natural zero calorie sweetener, announces the expansion of its international sales and marketing team, with two key appointments from within the sweetener industry. Angus Flood has moved from Fusion Nutraceuticals to be Head of International Marketing and Erik Bcs has joined from Nestle to be Vice President European Sales, both based in PureCircle's Geneva office.

Bringing expert industry talent to PureCircle, Angus and Erik will drive the global leader's international sales and marketing of high-purity Reb A in markets such as South America, Asia, Europe/UK, New Zealand and Australia.

PureCircle is consolidating its first-mover advantage and building a leading sales and marketing team to support the development of operations in the world's key markets. The appointments follow that of Jordi Ferre who joined from Tate & Lyle to spearhead development of the U.S business following the opening of the market with GRAS status for high-purity Reb A.

Commenting on the appointments, Peter Milsted, Director, Marketing and Sales of PureCircle, said:

'We are delighted to have Angus and Erik join our international sales and marketing team. This comes at an exciting time for the company as markets around the world begin to open up to high-purity Reb A, the first all-natural zero calorie sweetener to be used in mainstream food and beverages. Opening of the U.S market should pave the way for regulatory changes in other key markets, most importantly in Europe,' he said.

PureCircle has a strategic collaboration with Firmenich to accelerate the commercialisation of high-purity Reb A in the global food and beverage industry. Under terms of the agreement, Firmenich and PureCircle will offer natural flavour and sweetening solutions to category leaders.

'With a corporate office in Switzerland, the heart of the flavours and colours industry for Europe, a collaboration with Firmenich and the expansion of our international sales and marketing team, we are well placed to work with global food and beverage manufacturers in anticipation of further regulatory approval for high-purity Reb A in this market,' said Peter Milsted.

Angus brings 19 years' specialist natural food marketing and brand experience to PureCircle. He joins from Fusion Nutraceuticals, where he was Marketing Director responsible for the SucraPlus brand, competing with Tate and Lyle's Spenda. Angus has also served on a variety of marketing committees including the Food and Drink Federation, and has lectured on natural brand development at Leatherhead Food International.

Erik Bcs has 16 years international food and beverage experience with Nestle and Givaudan. Erik was most recently Business Development Manager, Nestle Middle East. Previously, Erik held technical commercial positions with Givaudan, across Europe and was also Export Manager for Mediterranean countries. Erik brings a wealth of technical product development and sales experience to PureCircle.

cyril

Not doing much for the sp though.

Wait a minute whats .

Hi' mitzy, yes not much at all. Still i like the appointments as good management
will always be appreicated by the market, given time. Especially like the fact, that Angus Flood has thrown his lot in having competed directly with T&L in this market.
I believe the saying Rome wasn't built in a day is appropriate here and the Finals due on the 4th March will make interesting reading, giving one a chance to top up in mean time, maybe as low as 150p?
cyril